So we recently did quite a big survey to find out what buyers and sellers really think about video being used to sell things online. Apparently nearly half of all online shoppers (46%) have been disappointed with an internet purchase or have shied away from purchasing because they've been unable to see an item properly.
With online sales expected to reach £13.6bn in the run up to Christmas, more and more shoppers are demanding an end to sites that rely solely on static images and text to sell products and services.
Our Chief Geek commented whilst having his morning coffee; “The rise in popularity of video sharing sites is one of the main pillars of Web 2.0, but retailers have yet to embrace the power of video."
Our survey also revealed one in five shoppers would pay an additional 10% for the reassurance of seeing products and services in more interactive detail. 10%!
"In the busy Christmas period, innovative use of video could really help sites stand out from the competition, encourage trust amongst customers and maximize their profits.” he added when I asked him from across the office.
And our survey didn’t stop there! Additional benefits to sellers sites using video are:
Six out of ten (58%) believe sites using video are more professional
Half of all shoppers (52%) say seeing a video makes them more likely to buy
Four out of ten shoppers (42%) have more trust in a site that uses video
Which, frankly, means that video is brilliant. Video Ho Ho indeed!
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