When it comes to eBay, change is the only constant. This year, so far,we've seen changes to fees, feedback, listing policies and now Shops,selling formats and fees (again) in what represents a huge shift in how the marketplace works. Of course, there's been plenty of good news, but from the conversations we've been having at vzaar HQ with sellers big and small. We know a lot of eBay sellers have struggled to keep up with the avalanche of announcements. eBay sellers are busy people.
So whether you're taking a well-earned break or already neck deep preparing for Christmas, here's the vzaar 5 minute guide to yesterday's announcements.
- From 24th September, Gallery is free. It's been a penny for most of the summer but before that it was 15p. Make sure you're getting your freebie.
- SIF is dead. If your listing strategy depends on driving traffic to your cheaper Shop (SIF) listings using auctions and Buy it Nows as signposts, then you'll need to rethink. BINs, regardless of value and multiples, will cost a flat 40p. What do you need to do to take advantage of this?
- Monthly Shops subscriptions are going up: basic Shop £6 to £14.95, featured Shop from £30 to £49.95 and anchor Shop from £300 to £349.95. But a new Shop perk will be reductions to the flat 40p: 20p for a basic Shop, 5p for a featured shop and 1p for an anchor Shop.
- BINs will not be visible internationally from 24th September. Do you depend on BIN buyers from abroad for some of your sales? Consider switching to internationally visible auctions as a way of attracting foreign buyers.
For a full digest of the changes, check out Tamebay.
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