Featured Business: Diamond Jewelry United

A new feature for us at vzaar, our Featured Business post allows us to share with you the success enjoyed to date by businesses who embrace video as a means to drive online sales.
So first up is [Silver level](http://www.vzaar.com/purchase/packages) vzaar seller [Diamond Jewelry United](http://stores.ebay.co.uk/Diamond-Jewelry-United) who sell under the guise of bestprices_ms on eBay.
Bestprices, a diamond seller based in Belgium, sell diamond jewellery on eBay using vzaar. The firm has been in the diamond business for forty years and started selling diamond jewellery two years ago. They started selling on eBay in 2007 but only started making serious inroads in January this year when they started listing items daily.

Listing hundreds of quality items a month, all of which carry video, they have no doubt that videos help them sell more. That’s because when it comes to selling precious, high value items inspiring confidence and trust is vital for attracting buyers. “*Although more people are buying diamond jewellery online every day*,’ says the Managing Director Steven Grunhut, “*it is still very risky as people are never 100% what they are getting because no 2 diamonds are alike*.”

As well as inspiring trust, Steven believes vzaar videos a have given him a critical edge because despite being relatively new to eBay he’s already successfully competing with established sellers. “*We have realized that there are hardly any online jewellers that are using this technology. When we started selling jewellery on eBay we had a tough time getting to the top, however once we started using vzaar our sales improved and within weeks we were competing with the top sellers in our category*.”
Bestprices integrate the videos into their HTML listing templates meaning that the video is prominent and attractively integrated to best effect: Steven claims that each video only take about 5 minutes to create and drop into their individual template. In order to show off the diamond jewellery, Bestprices have also invested in some new video equipment and special lighting, but as their superb videos and increased selling success testifies, it was well worth it.