Charities have for some years now been using eBay as a great venue for extending their brand profile and to also raise some much needed money along the way. It makes utter sense given the sheer number of buyers visiting eBay with money to spend.
For a while though I’ve had a bit of a bee in my bonnet about the quality of the attempts to sell on eBay by some of the bigger high street charity names. Many have taken eBay too lightly in my opinion and not paid due attention to the commercial opportunities that the site offers. Well, thanks to Good Cause Auctions we are starting to see some professionalism hitting our PC screens!
Run by eBay advocates Julie Dawson and Mark Buckingham, Good Cause Auctions offer services from consultancy and support, to a fully integrated service comprising PR, campaign planning, design, auction management and logistics. Aimed at increasing awareness of a cause and building an extended or new base of support they really are the go to people if you are a charity looking to sell on eBay but perhaps don’t have the full resource to support it or to bring the idea to life. What’s more the company are firm believers in the value of video, especially for charities that want to show bidders how monies are spent, so it was natural for vzaar to hook up with them!
As an example check out their Shelter Men Only Aloud Christmas auction on eBay for your chance to have the BBC award winning choir sing in your local community.
That is, frankly, an awesome video!