Keep It Snappy!

One of the most asked questions at vzaar HQ from users is “how long should my video be?”

Now that’s a really hard question to answer. Someone selling a diamond ring might be able to do it in a few seconds, whereas a seller talking about his business and how he plies his trade probably needs more than 15 seconds in which to do that. So, in short there is no one, perfect answer. Sorry!

What we have learnt is that attention span’s of those watching video are limited and that anything over a minute will generally start to lose viewers. Our completion rates confirm that against shorter, punchier videos. So where possible do try to be brief, to the point or snappy as one might say!

Some interesting data to back this up has just come to light from tubemogul who
sampled over 180,000 videos and have found that for anything under 30 seconds you’ll capture the full attention of an impressive 66% of your audience.

Worryingly, anything over 2 minutes and over three quarters of your audience (or potential buyers) switch off. So try to keep it short and to the point.