So you have developed this great online shop that you are really excited about and you have identified your market. All you need now is to connect the two. Google ad words, paid advertising, blogging are all common practices to create awareness. Many business’s rely on search to acquire customers, be it natural or paid. So it is important that you are getting the most out of search and this is where video comes in.
Blended search has now become a common practice by some search engines including Google by expanding the results beyond text to show different types of content such as maps and video. This shift in search is providing forward thinking companies an advantage in today’s search engine game. For instance, let’s say your product or service makes the first result page but its way down towards the bottom. Many searchers won’t click through as you are not near the top three and don’t stand out. If however you had a video thumbnail next to your result you would certainly be standing out, and the chances of a click through are now more favourable.
Furthermore, Nate Elliot at Forrester published a blog post titled, “The Easiest Way to a First-Page Ranking on Google.” In his post Nate comments on the results of an experiment they did with video and concluded…
“Not only are video results increasingly common in Google’s search results, but your videos stand a much better chance than your text pages of being shown on the first results page.”
So if you are bought into this idea let me try and take it a step further. If you use Youtube or another video sharing site, the searcher will be taken to the location of the video on the video sharing site. Not ideal, as you the merchant want that referral. This is where vzaar can help.
If you use vzaar the searcher will be taken to the url (which you provide) of where that video appears on your site. vzaar redirects searches to this URL, as we are not looking to drive your business to our site but to yours.
vzaar offers this feature to all of its paid subscribers. So videos not only keeps customers on your site longer (which increases conversion) but can now actually help you be more effective attracting users to your site from natural search too.