Every now and then we like to showcase a customer and share with you their methods for success. This month we are casting our spotlight on Jonathon Paxton’s business; [Equp2clean](http://www.equip2clean.co.uk/), a UK based company offering high quality tools and equipment online. They specialise in indoor and outdoor cleaning equipment. Jonathan started using product video’s on their website and eBay listings in August 2008 and since then have noticed and marked improvement in sales and customer service. Paxton the owner of the business states “*Video has had a massive impact on my sales, in the past we used to rely on static photos now we include video on all our product listings because it gives the buyer more information*.” He adds “*they can hear the item and see it working, we also get fewer questions about our products from callers*” Jonathan goes on to say they when they purchase new equipment one of the prerequisites is for the product to video well. “*We want products we can show off with video so they have to be photogenic*”
Here are a selection of product videos from Equip2clean