Back in 2007 at an [eBay University](http://pages.ebay.co.uk/university/) event in Manchester, [vzaar and Frooition](http://vzaar.com/partners/frooition) became acquainted with one another as we chatted over all things eBay. We both offer services to online merchants and provide, for lack of a better term, mechandising tools. Frooition offer custom made templates and shop designs and vzaar provide a simple method for adding video to online product listings.



At the start of 2008 I called Frooition and Grenville Wheelan, the then MD, took the call and said he was literally about to dial my number. We both had the same agenda and wanted to form a partnership on the basis that our services complimented each other. So we did just that and since then the synergy has been working.



We have now decided to take the partnership an exciting step further…



Myself and the entire [vzaar team](http://vzaar.com/about) are extremely pleased to announce that Frooition will be using the vzaar API, which will enable their customers to seamlessly add video to their online product listings from within the Frooition application. This ultimately makes it much easier for Frooition users to create their listings with video.

Retailers are fast becoming aware of the benefits that video brings to their business. Most of the Frooition customer base sell products on eBay which is a highly competitive marketplace and we think that by using a combination of Frooition custom designed templates and vzaar video, sellers are setting themselves up for success. It is a true compliment of services.



Adrian Bausor, Head of Development at [Frooition ](http://www.frooition.com/) told us “*Having a strong brand image is a major factor in being successful online. eBay is a highly competitive marketplace and so it’s absolutely vital that your business stands out. A good video will increase buyer confidence and generate more purchases*.”



vzaar will be highlighting the integration between the two services with live demos at this year’s [ChannelAdvisor UK Catalyst](http://www.channeladvisor.co.uk/catalyst/) event today and tomorrow.



In the meantime you can watch the video demonstration on adding video to your Frooition template below.

Many of our vzaar customers have been asking for video editing applications that we’d recommend. There are many on the market today, some of which are pre-installed on your computers such as *Imovie* on the Mac or *Movie Maker *on the PC. vzaar provides and online video hosting service and we tend to prefer online applications as they are always current in terms of features and bug fixes and can be accessed through a browser which gives more freedom and accessibility. So when looking for a video editing solution we wanted it to follow the same principles. We found [video editing experts Jaycut](http://jaycut.com/) and thought you might want to hear more about them!
[Jaycut](http://jaycut.com) is an intuitive browser based flash video editing program. It is very easy to use, and after much testing we decided that we wanted to endorse the service, as we think our users may find it useful. In terms of use, the video you want to edit is uploaded to Jaycut where it is converted to flash. So you are editing the video in its compressed form and the form in which the video will look like online. When you have made the edits you can then download the edited video to your PC and save a copy on Jaycut. vzaar users will then have to upload the video back to vzaar where they can then add the video to their websites or eBay listings.
To really sweeten the deal Jaycut have offered vzaar users a little bonus if you want to [try their new video mixer here](http://jaycut.com/campaigns/new-mixer). When signing up enter the word **vzaar2** and you will be guaranteed a funky new beta account.
Do let us know what you think.