frooition_logo.jpg
Back in 2007 at an [eBay University](http://pages.ebay.co.uk/university/) event in Manchester, [vzaar and Frooition](http://vzaar.com/partners/frooition) became acquainted with one another as we chatted over all things eBay. We both offer services to online merchants and provide, for lack of a better term, mechandising tools. Frooition offer custom made templates and shop designs and vzaar provide a simple method for adding video to online product listings.



At the start of 2008 I called Frooition and Grenville Wheelan, the then MD, took the call and said he was literally about to dial my number. We both had the same agenda and wanted to form a partnership on the basis that our services complimented each other. So we did just that and since then the synergy has been working.



We have now decided to take the partnership an exciting step further…



Myself and the entire [vzaar team](http://vzaar.com/about) are extremely pleased to announce that Frooition will be using the vzaar API, which will enable their customers to seamlessly add video to their online product listings from within the Frooition application. This ultimately makes it much easier for Frooition users to create their listings with video.

Retailers are fast becoming aware of the benefits that video brings to their business. Most of the Frooition customer base sell products on eBay which is a highly competitive marketplace and we think that by using a combination of Frooition custom designed templates and vzaar video, sellers are setting themselves up for success. It is a true compliment of services.



Adrian Bausor, Head of Development at [Frooition ](http://www.frooition.com/) told us “*Having a strong brand image is a major factor in being successful online. eBay is a highly competitive marketplace and so it’s absolutely vital that your business stands out. A good video will increase buyer confidence and generate more purchases*.”



vzaar will be highlighting the integration between the two services with live demos at this year’s [ChannelAdvisor UK Catalyst](http://www.channeladvisor.co.uk/catalyst/) event today and tomorrow.



In the meantime you can watch the video demonstration on adding video to your Frooition template below.