Small change, small price. When we make any changes to our product no matter how big or how small we give it much thought and consideration. Often there is a split in the team and it usually becomes a huge debate that can last days or even weeks. One thing that is never debated is our objective and that is providing a service that offers remarkable value. The challenge we faced with this change is balancing the offer of our current Free package with our bottom line. Yes I am afraid in the end it all comes down to dollars and sense. So after much debate and thought we have made a change that we feel still meets our objective and makes sense.
Today we are announcing a new package called [Lite](http://vzaar.com/purchase/packages). It costs $5.00 a month and you get 2GB of [video bandwidth](http://vzaar.com/help/faq_video_questions/#bandwidth) for that and access to the video privacy feature and multi size players.
vzaar pricing and packages
For those familiar with vzaar you will say that this is more of a shift in products and you would be right. We have essentially created a new product by reducing the monthly video bandwidth for Free users from 2GB to 1GB and created a new package to fit the gap between 1GB and 2GB.
Here is the reason why we did this. No fluff just the facts pure and simple. When we first created the Free package we had no real user activity data to go by so it was created by making assumptions on what we thought the average user would use. The only real basis was the model; we wanted to offer a [Freemimum](http://en.wikipedia.org/wiki/Freemium) structure so users could use a free service as a opposed to a free trial of a service that lasted 30 days. Our Free service is forever, as long as you stay within your monthly 1GB allowance.(and we don’t go changing it again, we won’t I promise). We now have real data based on users activity and usage and the data tells us that 2GB is too much to give away for Free. We are committed to offering great value and we fell all our packakages offer great value. The player plays no adverts, has no links at the end, just your content. We hope you feel the same way.
So that’s the reason why we have made this change. We do hope that you will continue to use our service. As usual we are happy to talk or email so please get in touch or comment below.