We recently came by an interesting charitable online venture based around the concept of a sustainable business that can deliver a broad, internet savvy audience to advertisers. Called onethirdeach, they were also using vzaar video to serve their message so we asked owner Paul Burke to tell us what he was up to.
Onethirdeach is a new business offering a unique way to deliver content and advertising to a growing national and international audience.
The aim has been to create a business suitable for the times, a business that gives two thirds of its generated revenue away, one third to the winner of a free prize draw, and another third to charity. The final third goes to the business to develop the website(s) and business model as well as sponsoring other draws throughout the year.
Income is generated by selling time-slots on the website to advertisers and other content providers who place their content on a large screen on the site. Time-slots are of multiples of 15 seconds, but this is just a start time. You can deliver longer content to the visitor. If they visit the site during your time-slot they will receive only your content.
Unsold slots fill with existing adverts, so early adopters are rewarded. Onethirdeach has a target of a charity donation of $1,000,000 by the end of 2010. It also aims to raise at least $333,000 by Christmas 2009 to be shared between three charities as voted for by visitors.
If you are a vzaar user with video content that you’d like to advertise to the visitors of onethirdeach then you can contact Paul here
