Bienvenido Brightcove Express

[Brightcove](http://www.brightcove.com/en) has always been considered the expensive online video platform boasting large media companies as customers who want rich syndication and monetisation tools. In 2007 when [vzaar](http://vzaar.com) entered the online video platform market, we didn’t consider Brightcove to be our competition. They were high end, the big boys catering to the needs of enterprise companies who had massive video inventories and remits to monetise them, and we were low end providing smaller forward thinking companies with a simple and easy to use video service allowing them to merchandise their products or services. In other words, we were at the opposite ends of the market. This however is no longer with their recent remarkable announcement.
**November 2009**–Brightcove announce Brightcove 4 and with that Brightcove Express targeting companies that don’t have the budget to spend $6,000 a year for its “Professional” packages. The starting price on this new package is $99/month with no annual contract. You can read the actual press release [here](http://www.brightcove.com/en/company/press/brightcove-4-online-video-platform-unveiled)
This announcement represents a milestone for online video as we know it. Brightcove is the leading online video platform, and their arrival to the mid section of the market place means that video has arrived and is being embraced by small and medium sized online businesses. It means that online business who are using video are becoming more mainstream and this has been a long time coming. We welcome their arrival, competition is good, driving innovation and the end users are and will be the beneficiaries of this. Their presence “on our patch” is a good thing. It means more businesses are using online video platforms and they are not just at the top end of the market.
To see more information on their offering go [here,](http://www.brightcove.com/en/video-platform/editions-and-pricing) and if you are interested in comparing vzaar’s offering versus theirs go [here.](http://vzaar.com/pricing)
We reckon we are a good alternative to Brightcove, because our service is focused on you. Our philosophy at vzaar is the video is the ad and our users want an easy to use service.
If you need to monetise your video with ads, go to Brightcove. They have industry leading solutions for this. If you do not have the need to monetise your video content and want an intuitive service then please consider [vzaar](http://vzaar.com/pricing).