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Archive for December 2009

2009: A Year in Video at vzaar

jamie
article by:

Well it really has been one hell of a year. 2009 had already been feted as the year that businesses started to [embrace online video](http://www.visiblegains.com/blog/bid/27757/Digital-Marketing-Survey-Results), as a digital means of marketing and became so as Internet users lapped up video in [greater volume than ever](http://www.reelseo.com/september-video-viewing-2009/).
The year started for vzaar with the unveiling of our new player and a [pricing model](http://vzaar.com/pricing) built around consumption. We hold the philosophy that making our features available to all paying customers is the best way to drive adoption and also loyalty so in early **January** we brought to market our [Search Enhancer](http://vzaar.com/features/search_enhancer) feature, built to help publishers improve the visibility of their videos in search. **February** and we learn that vzaar had been approved for the eBay Selling Manager Applications program. Great news indeed – now we just needed to put in those extra hard yards!
**March**, and at [ChannelAdvisor's UK Catalyst event](http://www.channeladvisor.co.uk/catalyst/) we announce the first our [API partnerships](http://vzaar.com/blog/2009/03/frooition-partners-with-vzaar) as the template providers [Frooition](http://frooition.com), make adding video to their templates easier than ever via vzaar. At the same event vzaar are invited to speak on [Turning Buyers Into Browsers](http://vzaar.com/blog/2009/04/turning-browsers-into-buyers—technology-to-maximise-conversions). It is clear from those attending the event that video remains an ambition for many, but realising the time and budget in a tough economical climate remains a hurdle.
**April**, and we continue to release new features based around the continual development of our video player. First come [multi size players](http://vzaar.com/blog/2009/04/vzaar-is-the-first-video-hosting-service-to-offer-users-multiple-video-player-sizes), swiftly followed by an [MP3](http://vzaar.com/blog/2009/06/new—stream-audio-files-podcasts) version of our player which allows audio to now be streamed.
**June** comes and there is a new face at vzaar HQ as Balint joins the [team](http://vzaar.com/about) as Search Engine Marketing Manager. His task is to help more people find vzaar online and **July** sees a record number of new users flocking to the site and signing up. At the same time, our ace developers [Applicake](http://vzaar.com/blog/2009/04/outsourcing-development-in-europe-or-why-applicake-are-fantastic) are working away on vzaar 2.0 which means we are able to not only release a [new version of the site](http://vzaar.com/blog/2009/07/high-definition-video-comes-to-vzaar), but also a host of new features including [HD players](http://vzaar.com/blog/2009/08/advanced-player-settings-tip-6-hd—high-definition), [customisable players](http://vzaar.com/blog/2009/07/player-colours-suit-your-brand) and our ever popular [Brand Text](http://vzaar.com/blog/2009/08/advanced-player-settings-tip-4-brand-text)
Late **August**, and a year in the making, eBay launch their SM App Program. [vzaar are hand picked as one of the launch partners](http://ebayinkblog.com/2009/08/19/ebay-sm-app-of-the-day-vzaar/) and overnight our video service is making it easier than ever for eBay sellers to [add video to their listings](http://vzaar.com/blog/2009/08/were-live-vzaar-enters-the-ebay-applications-programme).
**September** comes and we’re busy tidying up aspects of the site that will improve the overall customer experience. As well as moving to a new office, we migrate our customer support over to the impressive and versatile [Tender App](http://tenderapp.com/), we switch our content delivery network of choice to the best-in-class Edgecast and launch a series of new libraries on our [Developer API](http://developer.vzaar.com/). Our first major API client the car dealership [GetAuto](http://www.getauto.com/) sign up and by the end of the month have already uploaded over a thousand videos. Video is fast becoming a volume game.
**October** and reasons to be cheerful. vzaar come [third in the European Streaming Awards for Best Online Video](http://vzaar.com/blog/2009/09/best-online-video-platfrom-award), we pass 500 paying customers for the year and our newly launched [Affiliate Program](http://vzaar.com/blog/2009/10/make-money-with-vzaars-affiliate-program) is helping more and more publishers spread the vzaar word!
As 2009 closes out, **November** sees guest blogger Kris Drey comment on the [Small Business Edge](http://vzaar.com/blog/2009/11/the-small-business-edge) that sees more and more businesses moving over to online video. [Fallon](http://www.fallon.co.uk/), a UK based digital agency, are living proof of this as they bring their creative campaigns for [Trebor](http://vzaar.com/blog/2009/09/fallon-pick-vzaar-for-the-launch-of-trebors-new-minty-gum) and Cadburys to life with vzaar video and our customisable players.
Finally we roll into **December** and the demand for features goes on. Our new [Thumbnail Picker](http://vzaar.com/blog/2009/12/new-video-thumbnail-picker) goes down a treat with existing customers as does our new [Showcase page](http://vzaar.com/showcase) which illustrates the amazing variety of videos are customers are uploading on a daily basis.
Quite a year and yet still the pace quickens. The online video space is often criticized for being an overly crowded one with little to differentiate services. To that point, we welcome the launch of [VidCompare](http://www.vidcompare.com/) who aim to simplify the selection process, but maintain strongly as a company that there is ample room for a platform like vzaar that focuses on making the streaming of video as simple as possible. It needn’t be a complicated process and that will remain core to our thinking and philosophy as we step into 2010.
We look forward to seeing you there!

Categories Business Thoughts
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John Gruber, wrote an interesting piece on HTML5 Video embedding on his Daring Fireball blog yesterday title “[Why the HTML5 'Video' Element Is Effectively Unusable, Even in Browsers Which Support It](http://daringfireball.net/2009/12/html5_video_unusable)”
The first thing I noted of interest is that even for a leading edge person like John HTML5 video is still not ready for general usage. I’ll probably do a follow up post on my thoughts on why this is not ready (multi-encoding, fallback code, etc etc)
What I want to talk about is John’s footnote on Flash Video
> *As for why I refuse to embed Flash, let me put it this way. I use and highly recommend ClickToFlash, which blocks all Flash content by default. Why would I publish content using a technology that I personally block by default? I truly hope to see Flash fade as the de facto standard for embedded web video, and I’m willing to put my markup where my mouth is.*
I think HTML5 video is going to be good and provide some significant inroads into what we do with video on the web. However I think that John misses one key reasons as to why flash video is going to stick around for a bit …
It enables video sharing sites and video services such as ourselves to provide a single player packed with functionality. With our [vzaar](http://vzaar.com) video player (and equally with our competitors video players, video player developers like [Flowplayer](http://flowplayer.org/) and the video sharing sites) this allows us to put together a whole package of functions for example our [border colours](http://vzaar.com/features/player_colours) or [brand text](http://vzaar.com/features/brand_text_link).
Additionally as a business, this allows us to restrict some of those features to paying users only. All in one simple prepacked flash file. This makes the embed code simpler (although not perfectly simple, thanks Firefox, thanks embed tag).
This is possible in HTML5, as [Mark Pilgrim said in reply to my comment on reddit](http://www.reddit.com/r/programming/comments/9u7cr/video_on_the_web_dive_into_html5/c0egqsp). However possible, and ready for prime time, ready for normal users isn’t the same thing.
Top player design in HTML5 with Javascript and styles is all possible, but mostly if you have complete control of the environment, and you run your own site. e.g. It would work for John himself and as it does for Apple ([e.g.](http://www.apple.com/imac/the-new-imac/#medium)) However for many of our users this wouldn’t work. We have a broad base of users with technical skills from being able to cut and paste HTML (and for many of our [eBay users](http://vzaar.com/features/add_to_ebay) not even that) to [leading design agencies](http://www.fallon.co.uk/) who value the easy of use of not having to worry about this.
When it comes to embedding video all over other sites, I still firmly believe that flash for all it’s flaws, is the the only viable way to make sure the video will work cross site, cross browser. For flash to be truly replaced by pure HTML, I believe that we not only need HTML5 to gain greater adoption, but a better way of embedding widgets (such as video players) with one block of code. I’d be very surprised if as HTML5 gains adoption, a new packaged “widget” format doesn’t develop to take on flash.
However without a viable way of embedding blocks of rich functionality on other webpages, that you know will work across all bowser types, flash is here to stay.

Categories Business Thoughts, Technology
Comments (1)

“I integrated the vzaar-api using the vzaar.gem into our Ruby on Rails application http://sportme.de (a German social-network and news-portal for sports, health and food).
For any kind of questions and wishes there was a friendly and really fast support from the vzaar team.”

Read More→

Categories Testimonials
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New: Video Thumbnail Picker

jamie
article by:

thumb asset
We are pleased to announce today the launch of our new video thumbnail feature – available to all [vzaar](http://vzaar.com) customers.
Called *Thumbnail Picker*, the feature allows you to pick, video by video, a [thumbnail](http://en.wikipedia.org/wiki/Thumbnail) from the video to act as the opening video image (displayed before play is hit). Up until today, vzaar had generated a thumbnail from the 25th frame which is approximately one second into the video. This new feature means you can now pick any image from any part of the video. Cool eh?
**How do I update my thumbnails?**
1. Log into [vzaar](http://vzaar.com) and pick your video from your My Videos page by clicking the Manage button.
2. Scroll through the video to the frame you want as your thumbnail and make a note of the number of seconds into the video that frame appears at.
3. Enter those seconds into the thumbnail generator feature to the right hand side and hit the generate button.
**Can I pick a default thumbnail?**
Yes you can. In your [settings page](http://vzaar.com/settings), you can select a default time (in seconds) and vzaar will automatically generate the thumbnail for all future videos uploaded based on that time. Needless to say you can still amend any video thumbnail uploaded individually.
thumbnail settings
vzaar will automatically set that to be the thumbnail. If you select 0 seconds then the system will pick the 1st frame.
*Please note that it may take several minutes for the previous thumbnail to be cleared from the cache. The thumbnail will update automatically when it occurs.*

Categories News
Comments (1)

showcase
Today, we’ve added a new page to the vzaar platform. It’s called [Showcase](http://vzaar.com/showcase) and simply put is a gallery of customer videos and styles of video that we think our business users will be inspired by. Why?
Well, when [vzaar](http://vzaar.com) started, enabling [eBay](http://www.ebay.com) sellers to add video to their listings it was inevitable that the videos were product led. We saw videos for cars, for toys, for mobile phones, antique clocks and canal barges!
But as our service has evolved, so has the style of videos our users are uploading and so what better way to share that than on a [dedicated page](http://vzaar.com/showcase). You can toggle through a number of pages that host varying types of video from screen-casts and brand marketing campaigns to product demonstrations and video tutorials. So no more from me, I’ll let the videos do the talking!

Categories by vzaar, Video Advice
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