This is a guest post from Richard C. Wilson of G.T.C. Institute, LLC
I am writing this case study because I believe that other business
owners can benefit from using a premium video hosting service for their
business. The following are the three ways that our membership business is making more
money after using vzaar.
1) Downloads: Since automatic download links and embed links are created
for each vzaar video you upload you can share more content than your
competitors, move “the free line” in your industry, and create more
satisfied clients or hungry prospects. We currently provide free videos on
one of our websites and we found that after allowing participants to
download the videos our traffic went up by 25% and has stayed at that level
and higher since that change was put into place. Here is a tip: If you are
going to provide downloads of your files on your website make sure the
information on the raw file is updated and includes your website URL or
brand name. This is important because once the file is downloaded to your
client’s computer it will maintain that information behind the file.
2) Control: Some of our videos are for a membership website or training
platform where participants have paid $775-$1,997 to join. We have to make
sure that those videos are secure and cannot be watched or placed on other
websites. We use vzaar’s embedded domain controls to make sure that does not
happen. This is something that other websites will try to argue makes it
worth paying $500/month for an entry level package while vzaar provides this
feature for much less. This is what I love about vzaar you get tons of
functionality for what you are paying per month.
3) Premium Features: There are other premium features that have helped us
as well, for example we have used video branding, auto-adjustment of the
video size, multiple video uploads at once, and clickable hyperlinks within
the videos themselves. These are just a few of the options, but just one or
two of these such as uploading multiple videos at one time has really saved
our team a lot of time.
We currently host 675+ videos on vzaar and we see them as a long-term
partner for our business. I hope that this post on how we have used
vzaar to improve the profitability of our business was helpful, thank you
for your time.
Richard Wilson, Founder of http://CEOTraining.com,
http://BusinessTraining.com and the G.T.C. Institute, LLC
Please Note: Opinions expressed in this article are those of the guest author and not necessarily that of vzaar.com.
-About the Author-
Richard created the CEO Training.com Show to provide concise, practical, and valuable advice to business owners. Each CEO Training Show produced lasts less than 15 minutes and aims to provide north of $1,000 worth of business building advice.
Speaking: Richard is a frequent speaker at conferences and he presents within his own full day live training workshops every year within cities such as New York, Singapore, London, Brussels, San Francisco, Moscow, Chicago, Tokyo, Boca Raton, and Hong Kong. He often presents on capital raising, marketing, speed of implementation, influence and persuasion, and business building.
