Good SEO is about more than getting your site to the top of Google results. It should also ensure that your content stands out from other top ranking sites. This is one of the reasons why having video on your site puts you at a big SEO advantage. Google displays video results with a representative thumbnail image, drawing eyes significantly more than a simple text link would. According to ReelSEO, videos have a 41% higher click through rate than their plain text counterparts. Distinguishing your content from the rest results in more visits to your site. Not only are video results more compelling, they’re also easier to dominate. “There are far less video results in Google’s index when compared to other web assets,” ReelSEO’s founder and publisher Mark Robertson explains. “As a result, there is far less competition for rankings and a promising opportunity now exists for websites publishers to rank well for terms they may have had more difficulty in ranking for with web results.”
- Begin with an opening <urlset> tag and end with a closing </urlset> tag.
- Specify the namespace (protocol standard) within the <urlset> tag.
- Include a <url> entry for each URL, as a parent XML tag.
- Include a <loc> child entry for each <url> parent tag.
2013 update: vzaar now creates video sitemaps for you. Find out more hereWhether you create your own sitemap, mRSS feed, or use a a third-party tool, the benefits are massive. Increased visibility in search results can only increase site visits and improve conversion rates. If you take the time to create compelling video content for your site, there is no reason not to take the steps to ensure search engines index it properly.