Makes it easy to create unique branded video players that reinforces company look & feel
April 10, 2012. vzaar, (htttp://vzaar.com) a leading video hosting service for business, today announced a new feature that makes it easier than ever before to create a unique, branded video player page for eCommerce and online businesses.
It is very important for online businesses to use a video hosting service that maintains brand consistency across all its online channels, whether hosted at the site or at customer and affiliate sites. In contrast to YouTube and other online video hosts that only offer a narrow range of configurable design attributes and controls, vzaar offers full control over the environment in which a video appears. The design patterns, colors, text, titles, logos, links, special offers, etc., around the vzaar video player are all totally customizable. In addition to building upon any of the three customizable templates currently offered by vzaar, creatives can also instantaneously import a color scheme, background and logo straight from a Twitter account.
“Branded Video Pages serve as a home base for your video content. Every video receives a totally customizable webpage available immediately upon upload that is designed with one purpose: to showcase your work,” says Dan Rees-Jones, Head of Customer Support at vzaar. “This is extremely valuable to any business with video to share – they do not need to build an entirely new page on their own site to deliver cuts to clients for approval, share content on Twitter and Facebook, or circulate company training videos internally.”
In addition to customizing the portfolio page, vzaar gives businesses control over how the video player itself looks – its quality, colors, borders, dimensions, etc. The online business can also add and superimpose subtitles, embed calls to action, logos, images, and social network sharing tools, as well as to control how online customers interact with the video.
“We have happily relied on vzaar to power the video content on our site for some time now, so we jumped at the chance to adopt the new Branded Video Pages,” says Shaun Sinnott, Director of Online Marketing at TopGolf. “It is great to have an instant video page up and ready to share the second a video upload completes. It took no time to reskin the pages to be perfectly in line with the TopGolf brand, and we expect to get a lot use from them, particularly when sharing videos on social media.”
Click here to see more details on how Branded Pages work and how easy it is to implement.
vzaar is the go-to video hosting and distribution platform for businesses large and small. vzaar’s refreshingly easy to use interface intuitively formats video content for audiences across the globe, ensuring it’s playable on every device on the planet. Built expressly for professionals with a service or product to promote, vzaar comes preloaded with all the customization, security and analytical tools needed to get the job done – with no distracting bells and whistles. Founded in 2007, vzaar is based out of London, UK, although you’d never guess it by the variety of accents found in the office. Over 50% of vzaar’s business clients are based in the US.