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vzaar is an online video hosting service with fantastic features that are designed for business. Deliver to mobile or the web straight from your site.
 

Author Archive for Chief Geek – Page 2

When you’re loooking for a high-end video streaming solution with transcoding and a global content distribution network built in then you can’t go wrong with vzaar. We now use it for all of our video needs across many different apps, services and sites. The combination of a great product with great customer support keeps us, our partners and our clients looking good online.

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Categories Testimonials
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Scott from Apigee

Chief Geek
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The UI is very clean (calming is the word i’d use, if that isn’t too strange, which is a nice contrast) and especially the speed of upload and the prompts through the process. Butter smooth. A very fast conversion – appreciated the ‘% complete’ updates. Will definitely be using this product again!

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Categories Testimonials
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I recently attended Future of Web Apps 2009 an annual conference held by Carsonified in London to talk about our industry and where it’s going. I find it good to get out of the office once or twice a year and get a fresh perspective on things. I met up with fellow Web App developers and all round great guys Ben Bodien and Marc Roberts of Neutron Creations and settled in for two days of being a sponge and soaking up some knowledge, To be honest, I found the first day a little disappointing compared to past years. The exception being Mike McDerment CEO of Freshbooks who’s talk on “Three vital marketing systems for a successful web app” I found really resonated with me. And coming from a guy who has grown a web app to a million users, and is profitable and generating good revenue, one should listen. I was fortunate enough to meet Mike on the Friday and have a chat with him, which just reinforced what a nice guy he is and why Freshbooks is such an industry leader. Mike invited me to a Freshbooks dinner, which I really should have gone to but I was just exhausted from a tough week so I sadly turned down the offer. Friday was a bit more about real business’s and less about ‘social’ type apps. For me this is important, and reflects where the industry is going. I barely heard anything thing about advertising supported models and a lot more about freemium. Freemium is more than just a free service with some add-ons to generate revenue now, it’s more of a “great paid service” (like vzaar) with a free add on to allow users to test and play. Two web apps that launched at FOWA and certainly interested me, were Go Test IT and Aware Monitoring. We’re already using Go Test It and hope this will take a lot of the manual strain off testing, allowing for quick deployments. I’m really keen on checking Aware Monitoring out, as soon as my beta invite comes through. I think this will be “Pingdom on Steroids” and allow for us to really monitor more deeply in our application. Friday had a lot more laughs in it with a great talk by Dave McClure called “Start Up Metrics for Pirates” which you can see here. Aside from some retinue burning colours it was inspirational and important for anyone trying to run a real business. It wasn’t dissimilar to Gary Vaynerchuk’s closing talk “Be passionate, work your arse off, care, or go home” talk. My take home from all of this, is that the web isn’t much different from any business. Find a problem you have, solve it better than anyone else, and work you socks off. It doesn’t guarantee success (nothing does), but not doing it certainly guarantees failure.

Categories Tech Tips
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You may have seen this site recently on how to use twitter for marketing and PR. At vzaar we have been finding Twitter rather useful for marketing and some minor PR. Jamie (‘business guy’ on the blog), takes a bit of time each day to respond to people looking for video solutions and communicate with them. Sometimes this is one way, but it can also become the opening to a conversation which is the best way to find new users. Conversation, not broadcasting. I’ve also noticed a lot more people following our @vzaar twitter feed in the sales space (i.e. online selling of something). What I find interesting is the average follower count of these people is normally in the 1K-10K range. I find this curious. On my personal feed I tend to block most (not all) followers like this. I don’t want someone following me to boost my follow count, or because they expect me to follow them back. I want people following me who either actually know me, or want to follow me because they find me interesting. I would say I have probably an 80% hit rate of genuine followers out of my 250ish followers. On our work account I would say this hit rate is probably more like 20% out of the 200ish followers we have there. But then in fairness, we follow 206 people, and we don’t read the stream of people we follow. We read the search stream and we follow our own personal streams, but we don’t follow the stream of who we follow, as we’re all just too busy, so we’re equally as bad. I would love to reduce our work twitter stream to people we actually follow and read, but we all follow them on our personal accounts anyway. I think Twitter is splitting into two groups. Those who use them for personal conversations, and those who use them for work and/or to amass followers. I think there is much more value in real links than the empty links you get when it’s a game and the winner is how many followers you get. The coffee shop and restaurant above our office, just started a twitter feed. @thepantrylondon only has 14 followers. But all of those followers are valuable as they are all people who live or work nearby. I would rather have 14 valued followers than 10000 empty ones. They don’t have to be the most followed coffee shop in the world. What they need is people who might by coffee from them, to have an interaction with them when they are not in the shop. That’s how you use Twitter for PR and marketing.

Categories Video Marketing
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The Ad is the Content.

Chief Geek
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VideoRetailer.org - Exploring the Intersection of Video and e-Commerce.

When videos are created with the simple and noble goal to honestly explain, demonstrate or showcase a product, not only can they be used as a conversion machine on product pages, but also as a powerful lead generation tool outside of an e-commerce site. The content is the ad, the ad the content. The Ad is the Content, videoretailer.org Just what we keep saying. This is why we don’t run adverts over our videos at vzaar. It’s because the video is the advert. We want to support you by creating the best video service around so you can showcase your products. Not so we can make money by showing someone else’s products on top of yours. The ad is the content. Your content is the ad.

Categories Video Production
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