Hello again all you vzaar readers, it’s Sami the spring intern at vzaar. I posted an [article on the blog last month](http://vzaar.com/blog/2009/05/thoughts-on-google-adwords), talking about how vzaar had started to develop Adwords and SEO Marketing campaigns. This week I’m looking forward to share some more insight with you by suggesting a few useful tips for those of you who are interested in developing an Adwords strategy for advertising your business online.
**Be Specific, Stay Focused**
First of all I must say it is important for you to be relevant in your marketing strategy ensuring you focus on exactly the product or service you are selling. Providing mixed Google adverts by amalgamating your offers and messages or being too general will ultimately cost you as you’ll generate a lot of clicks from a wide audience. Know your buying audience and pitch to them as if you would face to face. That’s why it may be preferable to stay focused on your *niche* and the people you usually target. Google mainly rewards relevancy – keep this in mind!
**Know Your Keywords**
Try to use specific and targeted keywords specific to your business: this is the key to relevancy. Remain as precise as possible in the words you think your customers will use and explore all the combination’s you can think of. Of course some keywords will be more useful than others but you never know when which one will be used and meanwhile keeping some on standby won’t cost you much. Try to think like a buyer. What would they search for. You really have to enter into people’s internet searching habits to guess which keywords and which ads are more likely to getting click-throughs.
Remember you can also choose which negative keywords you don’t want your adverts to be associated with. This helps you avoid a lot of impressions on irrelevant search terms that could easily be eating up your budget.
