We recently came by an interesting charitable online venture based around the concept of a sustainable business that can deliver a broad, internet savvy audience to advertisers. Called onethirdeach, they were also using vzaar video to serve their message so we asked owner Paul Burke to tell us what he was up to.

Onethirdeach is a new business offering a unique way to deliver content and advertising to a growing national and international audience.
The aim has been to create a business suitable for the times, a business that gives two thirds of its generated revenue away, one third to the winner of a free prize draw, and another third to charity. The final third goes to the business to develop the website(s) and business model as well as sponsoring other draws throughout the year.
Income is generated by selling time-slots on the website to advertisers and other content providers who place their content on a large screen on the site. Time-slots are of multiples of 15 seconds, but this is just a start time. You can deliver longer content to the visitor. If they visit the site during your time-slot they will receive only your content.
Unsold slots fill with existing adverts, so early adopters are rewarded. Onethirdeach has a target of a charity donation of $1,000,000 by the end of 2010. It also aims to raise at least $333,000 by Christmas 2009 to be shared between three charities as voted for by visitors.
If you are a vzaar user with video content that you’d like to advertise to the visitors of onethirdeach then you can contact Paul here

From the minute we were given approval to build our application for the eBay SM Apps Programme, we turned to our good friends and Ruby specialists [Applicake](http://applicake.com) to help us turn our idea into something real. As a result its been a collaborative effort from day one and so we asked Lead Developer Matt from Applicake to pen us his thoughts on the build. Here is his take.
**What are SM Apps?**
My colleague Ela from Applicake has already [written a few words about the launch](http://applicake.com/blog/index.php/2009/08/18/vzaar-ebay-app-went-live-were-one-of-the-first-ebay-developers/) of the vzaar Selling Manager App from a company perspective so I won’t spend too much time going into details. You can also read vzaar’s news of the release [here](http://vzaar.com/blog/2009/08/were-live-vzaar-enters-the-ebay-applications-programme).
In fact for me this project has always been known by its code name, **Project Echo** and I have to say it felt great to be involved with a super secret development in conjunction with a giant of the Internet like eBay!
**What Have We Done & Why Are We So Proud?**
In a nutshell my task was to integrate the vzaar application with the eBay API directly into the eBay Selling Manager platform. The end goal was to ensure that eBay sellers could then add video to their eBay listings, by using vzaar, directly at an eBay level. A Selling Manager user simply subscribes to the vzaar application and it will show up in their Applications tab in My eBay.

It’s a real distinction for us. Only a few applications have taken part in the initial launch so very few people have actually dealt with the eBay SM Apps API so far. eBay only launched the test API around six months ago and the test environment was only available something like two months ago. As you might imagine, the process was a bit of a challenge (almost no tutorials etc.) and the API itself was not perfect. Throughout the process we had to work closely with eBay technical support team to improve it and I have to say they were really supportive. The end result that we built the app on time and at Applicake we certainly take pride in being one of the first companies to work on the API.
**eBay Development for Dummies**
The great thing about eBay SM Apps API is that to integrate your application with eBay you can use your favorite programming language. I am a Ruby on Rails developer at Applicake which made the decision an easy one to make! To get stuff connected you only need to develop an interface that will allow eBay to subscribe and authenticate users to your app. eBay calls that Open eBay Participant Interface.

Read More→

vzaar have partnered with SUSTUU to offer all registered vzaar members worldwide a fantastic 10% + Free Shipping saving on all orders for the 4GB Flip Video Mino Camcorder. This normally retails at £169.99
To start shooting your own videos in High Definition quality simply enter vzaar into the Offer Code box when ordering your 4GB Flip Video Mino here.
Features of the hand held camcorder include:
- Ultra thin, pocket-sized camcorder
- 4 GB of on-board flash memory records up to 60 minutes of video
- High 1280 x720 video resolution on a 1.5″ diagonal screen
- Instant playback, pause, fast forward or rewind, zoom and delete features
- Video quality comparable to that of more expensive camcorders
- Built-in rechargeable battery (Lithium Ion), charges on computer through USB
- Built-in, easy to use software works on both PC and Mac
But don’t just take my word for it. You can watch the Flip Mino in action here:

Terms & Conditions
- This offer is open to vzaar registered users only. Click here to register for free.
- The offer is open to overseas buyers. International payments (non UK) must be made via PayPal.
- The vzaar promotional offer code must be used in the checkout flow.
- Offer includes multiple purchases of the same product.
- Offer is only valid for the 4GB Flip Mino HD Camcorder. All other Flip Video products are exempt from the 10% discount.
- Offer is open to purchases made up until midnight on the 20th May 2009.