We’re almost ready to release our new video to celebrate our integration with Tinypass. I’m here to give you a bit of insight into how we made it.
Music can be a great way to add a bit of zing to a video. Used correctly, it can be used to create humor, drama, suspense – whatever really. But you have to make sure your visual matches up, otherwise the whole video will just feel a little… “off”.
And I’m not just talking matching the creative to the music (although that is important). You need to make sure your edit matches what’s going on in the music, too.
Listen out for changes in rhythm, volume, pace. Are there any beats you want to hit? For instance, a sudden build in the music can be used to create a dramatic effect. Or you could cut to a new shot on a certain beat.
It’s really not that complicated once you give it a go – you just need to know what to listen out for. In this video I’ll show you some examples of how we did it, hopefully it will help when you come to do your own. Enjoy :)
You can see the Tinypass video in full very, very soon (just a few tweaks and then we’ll release it) make sure you catch it by signing up to our newsletter so we can send you the link once it goes live.