September 22nd marked the official start of Fall. Yup, Summer is over folks. Time to pack away the sunscreen, find your most comfortable sweaters and dive headlong into a pile of crispy, golden leaves.
But before we do all that we thought we’d cast an eye back to those glorious summer months when the sun was shining and the weather was sweet. Here’s a few of the videos we were watching.
1. Timeless Beauty
Why we loved it: When it comes to video, the team at Illamasqua just get it. They provide valuable content that is perfectly pitched for their target audience. It resonates and engages because it adds value. We were pleased to see the team get the kudos they deserve in this post from The Guardian.
The Timeless Beauty videos are just one of an amazing collection of video tutorials that demonstrate the fact that Illamsqua know their audience. They understand the problems they face (e.g. how to apply a certain product) and provide the content to solve it. Amen to that.
2. Casual Films About Us
Why we loved it: People want to buy from people. This video does a great job of showing who Casual Films are, without being all “me, me, me”. It’s human and it’s humorous – two vital elements for any about us video. They’re not using buzzwords, they’re not blinding you with jargon, they’re saying hello, and it makes you want to work with them. Job done.
(On a side note we do actually get to work with them next month at our Video Marketing & Production meetup – yay!)
3. Free Flute Masterclass
Why we loved it: Free flute lessons from the world class musicians over at Principal Chairs. What’s not to love? We were also pretty pleased to see the use of our new Mail Catcher feature out there in the wild. It’s perfectly placed at the end of the video to capture the leads that the free content attracts – without being disruptive. The free content is still free. Everyone’s happy.
4. On Mailing Lists
Why we loved it: You can always rely on Derek Halpern over at Social Triggers to say it how it is. But he doesn’t just make wild claims without backing them up – this video details how mailing lists can drive extra traffic. And that’s pretty neat.
5. Search Marketing With BrightonSEO
Not one but TWO mentions for the team over at BrightonSEO whose marketing conferences contain some truly excellent advice.
Why we loved it: Creating fresh content is hard. Or rather, creating good fresh content is hard. Stacy Cavanagh’s talk taught us how to put process behind idea generation. Once you’ve got a bucket load of ideas you can then whittle these down and find the real stars of the bunch, rather than being forced to work with a concept that’s distinctly “meh”.
Why we loved it: Tim Grice’s talk was music to our ears – engaging content good for SEO? Huzzah! Video packs one heck of an engaging punch and the more people spreading the word the better :)
So that’s it for our Summer video round up. Time to batten down the hatches: Winter is coming.