Often when it comes to businesses using video we think about its external uses: brand awareness, social sharing, leads and conversions. So this week I wanted to take a different track and think about how video can be used internally within a company (and to great effect)…
1. Training Videos
Face to face training for all of your employees can be very time consuming – not to mention expensive! And, if you’ve got a global team it can be very difficult to organise.
Using training videos alleviates this pain. Your team can watch at their own pace, whenever and wherever it suits them, fitting it into their existing work rather than taking entire days out to complete a specific course.
Video demos are particularly handy if you’ve got a piece of software or a particular platform which your team need to be able to use. They can refer back to the video whenever they need to jog their memory, instead of relying on notes taken on a course they took a year ago.
It’s something we actually use ourselves at vzaar. Whenever we welcome new vzaarians to the team we need to be sure they know how the platform works. Screencasts like this one are quick to put together (we use ScreenFlow and love it), easy to distribute among the team, and can be watched again and again, as needed.
And I know I said this post was going to be about using video internally but I couldn’t skip by the subject of training videos without mentioning how great they are for external use as well. Why not repurpose existing video demos and send out to your existing customers to teach them how to use your product?
2. Build Relationships
If you’ve got a large workforce, or perhaps people are in different locations, often it can be a struggle to make sure that everyone feels included and part of the team.
And this is bad for business.
The more you can encourage your team to build strong relationships with each other the happier and more productive they’ll be. The team that videos together, stays together :)
At vzaar, for example, we have a US team and a UK team. And it’s vital we ensure everyone communicates with one another. Often this takes the form of just plain old silliness. Like this video outtake:
Or the time Gus the poodle visited and we all got a bit excited:
This is another internal use that can be repurposed and used externally. Blooper reels are the perfect example, they’re good fodder not only to raise a smile within the team, but also to show the human, more social side of your company to external viewers.
3. Company Wide Updates
Again, one for if you’ve got a larger team or people working in different locations/remotely. It can often be hard to make sure that everyone is on the same page and understands key points in your company.
Wordy emails can sink to the bottom of inboxes, whereas your team are much more likely to engage with a quick 1 minute video. And to retain the information within.
Poor employee engagement is one of the top reasons for a high staff turnover. According to the Society for Human Resource Management engaged employees are those who (among other things) understand the link between their job and the organization’s mission. Video messages from managers and directors not only help build those relationships I was talking about earlier, but also help to provide that link.
The use of video within a company can be very effective to help develop not just personal connections, but connections to the organization and its mission.
Providing training, support, updates and sharing a joke or two work wonders for team morale and productivity. Not to mention saving time on expensive and time consuming offline training courses.
The new age of corporate communications and internal training takes place online, and video is a powerful tool for any business to use.
Are you using video for corporate communication and training? vzaar can help you share internal videos safely and securely with your global workforce. To try it out for yourself, check out our 30 day free trial and enjoy :)