Are you using a whole host of different platforms to make your business work? Whether it’s a CMS to run your website, an LMS to manage your course materials, CRM software to keep track of your leads, email providers to reach out to your user base… the list goes on and on (and on and on and on).
Trying to make all those different platforms work together can be a real pain. You can wind up doing an awful lot of manual adminy type stuff to achieve your desired results. Wouldn’t you much rather be spending your time doing your actual job, rather than rushing around doing lots of leg work?
Implementing a joined up video strategy is no different. Whether it’s publishing your videos to different platforms, collecting payments for video views, adding viewers to mailing lists…you’ll likely have a few different systems in place. Imagine if, with just a handful of button clicks, you could banish those mind numbing copy & paste jobs?
That’s where vzaar Connect comes in. Our various video integrations and plugins mean that all those different platforms you’re using can communicate with one another. They turn all the various systems that you’re using into an end to end video solution. So you can spend less time doing the grunt work and more time getting s*** done. Let’s look at a few use cases so you can see what I mean…
You want to add video to your website, but you have zero time and a modest budget
You get that video has huuuuuge potential – it drives conversions, engages customers, builds brand loyalty…. You know you need to start using it on your site. The problem is how?
You need: Animoto & vzaar
Getting started with video can seem a little daunting. I get it, we’ve been there. The solution is Animoto.
Animoto have a really nice, easy to use platform which basically lets you create videos using your photos & video clips. You add a background track and voila – you just made your first video my friend.
One click export those videos to vzaar and you’ll then be able to take advantage of our secure & reliable video streaming. Plus lots of tools which will help you generate plenty of revenue from your new videos. Before you know it they’ll have paid for themselves!
You use video to generate leads. You need to capture viewers details so you can send them follow up emails
Sick of manually importing email addresses into your mailing list? It’s an unnecessary hassle and your time could be much better spent elsewhere.
You need: vzaar Mail Catcher
Of course, if you’re not using either Aweber or MailChimp as your email provider you’ll still need some place to push your viewer data to. Here, you can integrate your vzaar account with Google Drive. We’ll create a spreadsheet for your viewer’s email addresses and then you’ve got that bit of extra flexibility to do whatever you want to with that spreadsheet.
You use video right the way through your marketing funnel, from brand awareness to conversion
Different video platforms suit different business goals. If you’re looking to increase brand awareness you’ll need to get as many video views as you can. For this, YouTube is ideal. On the other hand, if you’ve got more informational content designed to encourage conversion, you’ll need vzaar to securely host and brand your videos.
The best video strategies do both. The problem is, once you start uploading x video to YouTube and y video to vzaar it can get pretty hairy. You need to keep track of which videos you’ve got hosted where, upload and re-upload to the different platforms and so on and so forth. Who has the time?
You need: YouTube Syndication
When you upload your videos to vzaar you can choose to automatically push them into your YouTube account. This means all your videos will now live in one place and you can use them as you see fit to reach your various business goals.
You sell video lectures online and want to charge people to access them
Welcome to the world of video pay per view. What you need is a video pay wall. And again this might seem like it’s going to be complicated to set up. Lots of coding required, right?
You need: vzaar & Tinypass integration
Before you add your video paywall it’s important to make sure that the video stream itself is secure. We recommend enabling domain control and RTMPe streaming on your videos. This will make sure that your videos only play on your domains, and encrypts the stream making it harder for people to download.
Then, you just need to add the video pay per view. Push your videos over to Tinypass and they’ll handle the paywall and payment collection. Sorted.
Plus loads more…
We’ve only really just tipped the iceberg in this blog post. These are just a few of the video plugins and integrations you have available when you sign up to vzaar. Hopefully we’ve shed a bit of light about how to get started creating your own end to end video solution. There’s plenty more integrations for you to try:
- vzaar Magento Plugin: Automatically send vzaar videos to your Magento CMS to easily add them to your product pages. No fuss, no muss.
- Google Analytics: Already using GA to measure your website data? By integrating with vzaar you’ll be able to see your video data in the same place. Handy.
- Dropbox Uploader: This one’s particularly useful if you’re in a rush. Just add your videos into Dropbox and we’ll pull them into your vzaar account & email you when they’re ready.
And we’re looking forward to adding more!
Now go check out vzaar Connect and build the video strategy of your dreams :)