It’s been a long week. Your to do list has been never-ending. And you still haven’t summoned the energy to put together that video script your boss wanted. Never mind plan a storyboard that really pops. So you sit at your desk and wait for the blank page to magically fill with some juicy copy.
Now, we can’t write your script and plan your storyboard for you. What we can do though is try to provide you with that little spark of inspiration from which beautiful videos grow. So here goes…
1. “Authenticity, honesty and personal voice underlie much of what’s successful on the web” – Rick Levine, Cluetrain Manifesto
5. “If you sell something, you make a customer today. If you help someone, you may create a customer for life. The key to success – the key to marketing that people love – is to stop being a salesman, and start becoming a Youtility.” – Jay Baer
6. “Marketers must now give buyers what they want – information that answers their questions and needs. The best way to do that in 2014 is through high quality content. Content that engages and satisfies what a buyer is looking for will be listened to and will be much more effective.” – Jon Whiting, Three Motion
7. “Less is more. Keeping it simple takes time and effort.” – Jeff Bullas
Hope it helps!