I don’t get it. Why design a beautiful site and then embed a generic video player into it?
A lot of time and energy goes into designing the perfect site. Pixels are perfected, colors debated and copy carefully crafted. I mean, Google famously tested 50 something shades of blue before alighting on the perfect one. Design matters.
And that’s why we’ve made it easy to customize your vzaar video player. As the video shows. This means that when you embed your video the player perfectly matches your existing brand colors.
So now that you know how to customize your video player, I thought I’d share a few examples to get your creative juices flowing…
Matching Color Guide
An eye-catching effort from Hill Tribe Productions. Note how the green of the player controls perfectly matches the brand colors used throughout the rest of the site.
From eye-catching to minimalist. Transmedia Creative have a very stripped back site.
It’s sleek, contemporary and clean. So, rather than embedding a player with a chunky border, they’ve instead removed the player border and used grey player controls (again matching the color of grey in their logo). I also love how clutter-free they’ve kept their home page – the video is front and center and speaks for itself.
Last – but by no means least – Butchers Hook. Who have done a fantastic job of keeping coherence between the player appearance and their brand image and style guide.
Now, isn’t that better than slapping someone else’s brand on your beautiful site?
Customizing your player lends an air of professionalism to your site. It’s reassuring for customers to see you have your act together, building credibility and confidence in your product.
Have you created your own custom video player? We’d love to see your work – just share in the comments below!