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There’s a lot to be said for video advertising, done successfully your videos can start to bring in a lot of extra revenue.

But, did you spot the key phrase? Done successfully. Our video advertising tool is a very simple way to get started with video advertising – but it’s not enough to just slap an ad tag into your video and expect the pennies to come rolling in.

The more views your video gets, the more you’ll earn. And there’s a few smart ways to maximise your video traffic…

1. Create A Calendar of Key Dates

Who are you targeting? Once you know this you can start to think about the dates that are relevant to them, and plan advertising campaigns around that.

Take Futbol Sites for instance, Latin America’s largest network of football websites. Pretty clear audience here: football fans. And what was one of the key dates in every football fans diary last year? The World Cup of course.

During the World Cup, Futbol Sites saw its traffic increase by a pretty humungous 300%. This huge growth, teamed with the team’s ability to add advertising tags to their videos, made them a very attractive option to advertisers like Ford, Gatorade, Pringles and more. The video adverts added an extra revenue stream for the business and meant that all of those extra views didn’t go to waste (full story).

2. Drive Traffic With Video SEO

Ok, ok not every industry will have massive global events that they can use to their advantage. But, you can still nudge up your video views with video SEO.

By submitting a video sitemap to Google you will ensure that your pages are returned whenever anyone types in a relevant search term. Try including the word “video” in your titles and descriptions. This will act as a sort of pre-qualifier of your traffic. People searching for videos should be actually interested in watching them. You’ll not only drive up traffic, you’ll also drive up view counts too.

3. Use An Attractive Poster Frame

Before your video adverts can start bringing in the advertising revenue, they first need to be seen. And for that to happen you have to get your audience to hit the play button. The poster frame image is crucial, it needs to be attractive and compelling.

  • Human faces or graphics?
  • Bright & colorful or black and white?
  • Lots of copy or none at all?

Our usual preference is to use a title so that the visitor has a rough idea of what the videos about. We team this with a…let’s say… “quirky” image. The familiar title with an unusual image piques the curiosity. For instance, in the video above. How does the poster frame relate to the title “Video Advertising”? It just tempts you to click play and find out how the two fit together.

Here’s some more examples so you can see what I mean.

Video Poster Frame Example 1

Video Poster Frame Example 2

Video Poster Frame Example 3

Typically, you should make sure your video play button is always visible, so that your visitor knows there’s some video goodness waiting to be unlocked (instead of just an image).

4. Hold Viewers Interest

This tip is more relevant if you’re using pre or post roll video advertising. The challenge here is to keep the viewer watching long enough for them to hit the ad.

I strongly recommend cutting down any “blank space” in your video. Keep introductions to a minimum and make sure your visual varies. What you don’t want is a long static shot while your presenter rambles: “hello I’m Jane and today I’m going to go into the various problems, but also look at the solutions, of the three types of ways you can use….yada yada yada”

See? I even got bored typing that.

5. Stream Video Reliably

The video hosting platform you use is really pretty critical to your success with video advertising. If the platform isn’t fit for purpose you’ll run into trouble. Here’s a checklist of things you should check:

Encoding Control

You need to make sure that your videos load quickly with minimal buffering. You can do this in one of two ways. Either, reduce your videos bitrate. This will keep the file size down. The lower the file size the faster it will load.

Or, you could use dual encoding. This basically gives you two versions of the same file. One in standard definition which is smaller and will load quickly for viewers on slow internet connections. One in HD which looks great and keeps viewers with high speed internet connections happy.

More on that here.

Features___Content_Delivery_Network

Global CDN

Your videos should be accessible to a global audience. For this, you need a global CDN with points of presence all over the world. This means that wherever your viewer is located, the video is streamed from the server which is closest to them.

Mobile Video

CISCO predict that nearly 3/4 of the world’s mobile data traffic will be video by 2019.

Takeaway? If your videos don’t play on mobile you’re missing out on a massive audience. Your video hosting platform should be compatible with all devices; that’s desktop, mobile and tablet.

You should also check that the html5 player comes with video advertising – it’s not always a given. You’ll need to be sure that your ad tags are compatible.

In Summary

Making money from video advertising basically involves two things.

First, you need to have enough video views to generate significant revenues:

  • Key campaign dates
  • Video SEO
  • Attractive poster frames
  • Engaging videos

Second, you need to choose the right video hosting platform, to ensure your videos (and their adverts) play back reliably. Be sure that it gives you:

  • Mobile compatibility
  • Global CDN
  • Control over encoding

And, the number one thing you need: an easy way to add your ad tags.

We all have busy working lives, it really doesn’t need to take hours and hours to get started with this. Just grab your ad tag, paste it into the interface and adjust one or two settings. If it’s harder than that – you’re doing it wrong.

Video Advertising Tools For Publishers

We’ve just filmed this month’s video talking about our video advertising feature. We spent a lot of time on this, as actually we’ve done in the past, trying to think up a cool and interesting concept to tell our story. And we kind of got to a point of “why are we spending so much time?

What we should be doing is repeatedly using a creative device.

What Is A Creative Device?

A creative device is basically exactly what it says on the tin; it is a device you use in a creative fashion to help tell your story, make a video, whatever. You could consider a creative device to be where you shoot something. For instance, we always shoot in this room with this back drop, this lighting. So, if we need to go and shoot a talking head we know exactly what we’re doing: come in, set the camera up, mic on, go – it’s easy.

The creative device that I’m talking about for this video is a stylistic one, and the style was EPIC.

We made a video talking about our Tinypass feature before Christmas. To tell that story we had our designer, Virginia, running in a massive epic journey right across London. So we thought why don’t we use that creative device again. And we did.

Why Should You Use A Creative Device?

Once you’ve decided on your creative device, it makes life so much simpler to concept. Instead of sitting in a meeting going “how should we tell this story?” what you can now say is, “how can we tell people about advertising…in an epic fashion?”

It narrows down the criteria and makes it much easier to come up with a concept. You know (kind of) what you’re gonna try and do in the first place, you just need to add a story in around it.

Brilliant so much easier!

Learn How To Make Business Videos Work

Categories Video Production, vzaar updates
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vzaar connect video integrations and plugins

Are you using a whole host of different platforms to make your business work? Whether it’s a CMS to run your website, an LMS to manage your course materials, CRM software to keep track of your leads, email providers to reach out to your user base… the list goes on and on (and on and on and on).

Trying to make all those different platforms work together can be a real pain. You can wind up doing an awful lot of manual adminy type stuff to achieve your desired results. Wouldn’t you much rather be spending your time doing your actual job, rather than rushing around doing lots of leg work?

Implementing a joined up video strategy is no different. Whether it’s publishing your videos to different platforms, collecting payments for video views, adding viewers to mailing lists…you’ll likely have a few different systems in place. Imagine if, with just a handful of button clicks, you could banish those mind numbing copy & paste jobs?

That’s where vzaar Connect comes in. Our various video integrations and plugins mean that all those different platforms you’re using can communicate with one another. They turn all the various systems that you’re using into an end to end video solution. So you can spend less time doing the grunt work and more time getting s*** done. Let’s look at a few use cases so you can see what I mean…

You want to add video to your website, but you have zero time and a modest budget

You get that video has huuuuuge potential – it drives conversions, engages customers, builds brand loyalty…. You know you need to start using it on your site. The problem is how?

You need: Animoto & vzaar

Getting started with video can seem a little daunting. I get it, we’ve been there. The solution is Animoto.

Animoto have a really nice, easy to use platform which basically lets you create videos using your photos & video clips. You add a background track and voila – you just made your first video my friend.

One click export those videos to vzaar and you’ll then be able to take advantage of our secure & reliable video streaming. Plus lots of tools which will help you generate plenty of revenue from your new videos. Before you know it they’ll have paid for themselves!

You use video to generate leads. You need to capture viewers details so you can send them follow up emails

Sick of manually importing email addresses into your mailing list? It’s an unnecessary hassle and your time could be much better spent elsewhere.

You need: vzaar Mail Catcher

Mail Catcher adds an email capture form to your video. Sync this with either Aweber or MailChimp and all those viewer emails will go direct into your mailing list. Hurrah!

Of course, if you’re not using either Aweber or MailChimp as your email provider you’ll still need some place to push your viewer data to. Here, you can integrate your vzaar account with Google Drive. We’ll create a spreadsheet for your viewer’s email addresses and then you’ve got that bit of extra flexibility to do whatever you want to with that spreadsheet.

You use video right the way through your marketing funnel, from brand awareness to conversion

Different video platforms suit different business goals. If you’re looking to increase brand awareness you’ll need to get as many video views as you can. For this, YouTube is ideal. On the other hand, if you’ve got more informational content designed to encourage conversion, you’ll need vzaar to securely host and brand your videos.

The best video strategies do both. The problem is, once you start uploading x video to YouTube and y video to vzaar it can get pretty hairy. You need to keep track of which videos you’ve got hosted where, upload and re-upload to the different platforms and so on and so forth. Who has the time?

You need: YouTube Syndication

When you upload your videos to vzaar you can choose to automatically push them into your YouTube account. This means all your videos will now live in one place and you can use them as you see fit to reach your various business goals.

You sell video lectures online and want to charge people to access them

Welcome to the world of video pay per view. What you need is a video pay wall. And again this might seem like it’s going to be complicated to set up. Lots of coding required, right?

Wrong!

You need: vzaar & Tinypass integration

Before you add your video paywall it’s important to make sure that the video stream itself is secure. We recommend enabling domain control and RTMPe streaming on your videos. This will make sure that your videos only play on your domains, and encrypts the stream making it harder for people to download.

Then, you just need to add the video pay per view. Push your videos over to Tinypass and they’ll handle the paywall and payment collection. Sorted.

Plus loads more…

We’ve only really just tipped the iceberg in this blog post. These are just a few of the video plugins and integrations you have available when you sign up to vzaar. Hopefully we’ve shed a bit of light about how to get started creating your own end to end video solution. There’s plenty more integrations for you to try:

  • vzaar Magento Plugin: Automatically send vzaar videos to your Magento CMS to easily add them to your product pages. No fuss, no muss.

  • Google Analytics: Already using GA to measure your website data? By integrating with vzaar you’ll be able to see your video data in the same place. Handy.

  • Dropbox Uploader: This one’s particularly useful if you’re in a rush. Just add your videos into Dropbox and we’ll pull them into your vzaar account & email you when they’re ready.

And we’re looking forward to adding more!

Now go check out vzaar Connect and build the video strategy of your dreams :)

Although our main focus is obviously video, we do have a significant chunk of clients who use our audio player. And we have been noticing more and more feedback telling us that it needed a bit of an overhaul. We listened.

Until now the video player layout was working for audio. But, you might remember we’ve improved our video player quite a lot in the last year. It’s now got a new look and feel, with streamlined controls and navigation. Which is great…for the video player. Less handy for the audio player :(

It was time to give the audio player a bit of love…

What Was Our Aim?

Quite simply, to work on all the feedback we have been seeing in recent months. We wanted to understand our customer needs and find the best solutions to make them (you) happy!

The final objective was to improve the end user experience across all devices. Now, if you’re using the vzaar audio player, your listeners have the best possible experience – whether this be on desktop, mobile or tablet.

What’s Changed?

audio

1. Consistent Design

First things first, we updated the overall design so that the audio player is now consistent with the fresh, clean style of our video player.

2. Streamlined Features

We took a look across our user base and worked out which of our features were most important to all our audio player fans. From this we identified that Brand Text, End Screen Text and Social Sharing needed to be reworked and made clearer within the audio player.

We also looked at which features weren’t being used. For instance, Mail Catcher, Tinypass & Password Protection just don’t make sense for the smaller layout. So we stripped ‘em.

By removing these features in the audio player we have made it more simple, intuitive and kept the space for what you really use.

3. A More Accessible Player No Matter What The Screen Size

Even when the screen size gets very small, the new audio player is still clear and easy to use. See?

< 72 px height

150px – 190px width

< 150 px width

And that’s about it! We hope you like what you see. If you have any feedback do let us know – we’re all ears :)

Categories vzaar updates
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vzaar Support Superstars: Joe

Hayley
article by:

We’re pretty fond of our support team here at vzaar, and we know that you are too! So, we thought it was about time to introduce you to its newest member: Joe.

Joe at vzaar

Biggest Claim To Fame?

Once, when we were kids, my brother and I were in the local supermarket. I can’t remember why, but for some reason we both had helium balloons with us. Inevitably, my brother’s balloon escaped and drifted up to the ceiling. He was just starting to tear up when, out of nowhere, Tom Baker appeared. He immediately reached up and grabbed the balloon from the ceiling for us before disappearing down the dairy isle. Needless to say, the whole experience was very surreal.

Most Frequently Asked Support Question?

One of the most common questions we get asked has got to be “How can I stop people downloading my videos?”. It’s a hugely important question when you’re looking to monetise video content and we have a very straightforward answer – RTMPe video delivery!

3 Interesting Facts:

    1. I once turned down an invite to a party at Stanley Kubrick’s mansion because it was cold outside.
    2. I have driven a speedboat down the Thames right through central London.
    3. My friends named their band after me for a laugh and it stuck.

Super Power I wish I Had:

It’s got to be teleportation. Hands down. Just think about the amount of time you waste travelling. And think about how that time could be much better spent.

Football or Soccer?

Honestly, I’m not particularly big on either. That said, I certainly get very patriotic for that brief period every World Cup before England inevitably suffer a resounding defeat.

Mustard or Ketchup

Mustard, if I had to pick. But the only condiments that matter in my book contain eye watering amounts of chilli.

James Bourne or James Bond?

Confession time: I’ve never watched the Bourne films (or read the books). I don’t know the first thing about them. Bond wins by default I suppose?

Tea or Coffee?

Tea. Coffee only comes into consideration if I don’t plan to sleep for the next week.

The Perfect Cup of Tea Is…

English Breakfast for sure, beyond that I’m not too picky. As long as it’s hot I’ll be content.

Want to get to know the rest of the team a little better? Read all about Alasdair’s snowboarding antics and Lawrence’s penchant for political philosophy

Remember, the team are online via live chat or you can get them via phone or email too. Drop us a line, we’d love to hear how we can help with any and all of your video projects :)

Categories vzaar updates
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