There’s a lot to be said for video advertising, done successfully your videos can start to bring in a lot of extra revenue.
But, did you spot the key phrase? Done successfully. Our video advertising tool is a very simple way to get started with video advertising – but it’s not enough to just slap an ad tag into your video and expect the pennies to come rolling in.
The more views your video gets, the more you’ll earn. And there’s a few smart ways to maximise your video traffic…
1. Create A Calendar of Key Dates
Who are you targeting? Once you know this you can start to think about the dates that are relevant to them, and plan advertising campaigns around that.
Take Futbol Sites for instance, Latin America’s largest network of football websites. Pretty clear audience here: football fans. And what was one of the key dates in every football fans diary last year? The World Cup of course.
During the World Cup, Futbol Sites saw its traffic increase by a pretty humungous 300%. This huge growth, teamed with the team’s ability to add advertising tags to their videos, made them a very attractive option to advertisers like Ford, Gatorade, Pringles and more. The video adverts added an extra revenue stream for the business and meant that all of those extra views didn’t go to waste (full story).
2. Drive Traffic With Video SEO
Ok, ok not every industry will have massive global events that they can use to their advantage. But, you can still nudge up your video views with video SEO.
By submitting a video sitemap to Google you will ensure that your pages are returned whenever anyone types in a relevant search term. Try including the word “video” in your titles and descriptions. This will act as a sort of pre-qualifier of your traffic. People searching for videos should be actually interested in watching them. You’ll not only drive up traffic, you’ll also drive up view counts too.
3. Use An Attractive Poster Frame
Before your video adverts can start bringing in the advertising revenue, they first need to be seen. And for that to happen you have to get your audience to hit the play button. The poster frame image is crucial, it needs to be attractive and compelling.
- Human faces or graphics?
- Bright & colorful or black and white?
- Lots of copy or none at all?
Our usual preference is to use a title so that the visitor has a rough idea of what the videos about. We team this with a…let’s say… “quirky” image. The familiar title with an unusual image piques the curiosity. For instance, in the video above. How does the poster frame relate to the title “Video Advertising”? It just tempts you to click play and find out how the two fit together.
Here’s some more examples so you can see what I mean.
Typically, you should make sure your video play button is always visible, so that your visitor knows there’s some video goodness waiting to be unlocked (instead of just an image).
4. Hold Viewers Interest
This tip is more relevant if you’re using pre or post roll video advertising. The challenge here is to keep the viewer watching long enough for them to hit the ad.
I strongly recommend cutting down any “blank space” in your video. Keep introductions to a minimum and make sure your visual varies. What you don’t want is a long static shot while your presenter rambles: “hello I’m Jane and today I’m going to go into the various problems, but also look at the solutions, of the three types of ways you can use….yada yada yada”
See? I even got bored typing that.
5. Stream Video Reliably
The video hosting platform you use is really pretty critical to your success with video advertising. If the platform isn’t fit for purpose you’ll run into trouble. Here’s a checklist of things you should check:
You need to make sure that your videos load quickly with minimal buffering. You can do this in one of two ways. Either, reduce your videos bitrate. This will keep the file size down. The lower the file size the faster it will load.
Or, you could use dual encoding. This basically gives you two versions of the same file. One in standard definition which is smaller and will load quickly for viewers on slow internet connections. One in HD which looks great and keeps viewers with high speed internet connections happy.
More on that here.
Your videos should be accessible to a global audience. For this, you need a global CDN with points of presence all over the world. This means that wherever your viewer is located, the video is streamed from the server which is closest to them.
CISCO predict that nearly 3/4 of the world’s mobile data traffic will be video by 2019.
Takeaway? If your videos don’t play on mobile you’re missing out on a massive audience. Your video hosting platform should be compatible with all devices; that’s desktop, mobile and tablet.
You should also check that the html5 player comes with video advertising – it’s not always a given. You’ll need to be sure that your ad tags are compatible.
Making money from video advertising basically involves two things.
First, you need to have enough video views to generate significant revenues:
- Key campaign dates
- Video SEO
- Attractive poster frames
- Engaging videos
Second, you need to choose the right video hosting platform, to ensure your videos (and their adverts) play back reliably. Be sure that it gives you:
- Mobile compatibility
- Global CDN
- Control over encoding
And, the number one thing you need: an easy way to add your ad tags.
We all have busy working lives, it really doesn’t need to take hours and hours to get started with this. Just grab your ad tag, paste it into the interface and adjust one or two settings. If it’s harder than that – you’re doing it wrong.