vzaar - The professional video platform blog Min vzaar site
vzaar is an online video hosting service with fantastic features that are designed for business. Deliver to mobile or the web straight from your site.
 

Archive for email capture

If your aim is to drive LOTS of traffic to your lovely videos you should be making growing your mailing list a priority. In fact, sending your content out to an engaged email list can bring you up to 24 times as much traffic as pushing out through your social media channels (DIYthemes).

The best way to grow your mailing list? Umm, well… just ask your audience for their emails. Sending out your emails to an audience who’ve actually opted in (rather than buying a list, for example) will mean you can be sure the recipients have at least some kind of interest in who you are and what you do. And there’s no time like the present – you can start to collect your viewers email addresses today.

Good news, then, we’ve just launched our Mail Catcher feature which makes this process super easy. Add a mail capture form before, during or after your video and when a viewer enters their email address we’ll automatically sync this to your existing email list (MailChimp, Aweber or Google Drive).

Step 1: Integrate your email provider

First you’ll need to sync up your vzaar account with your email account, so we can input the emails onto the list for you (say goodbye to manual imports – hooray!). This is simple. So simple, in fact we can tell you how in about…ohhh ten seconds.

Step 2: Manage Mail Catcher settings

It’s then just a case of choosing which lists you want to use as default and whether you want to have your Mail Catcher form appear at the beginning, middle, or end of your video.

The help document here has more details, or of course you can always get in touch with any questions.

Login to your vzaar account, or sign up for 30 day free trial, to get started.

Happy Mail Catching :)

Meet Sally. Sally is interested in learning more about the housing market/buying a car/caring for her new Golden Retriever (whatever product or service you offer) so she Googles it and up pops your video, answering her specific questions and promoting your offering.

And yet what happens at the end of your video? She goes away again and you’ve missed a golden opportunity to connect with her.

So how can you find – and build relationships with – more people like Sally?

Well, you could always buy an email list. Specify your target demographic – female dog owners perhaps – buy a list of names and start blasting out all your latest news. Sounds like a great plan, right? Well, MailChimp did some research, and turns out it’s not.

MailChimp Email List Statistics Source: MailChimp

Purchased email lists have virtually non-existent open and click through rates. You’re sending your important messages to an audience who just aren’t listening.

Far better then, to create a mailing list of people who are actually seeking your solution. And the only way to do that is to capture email addresses from the source. Let’s go back to Sally. She’s your perfect customer – actively researching the solution to a problem you solve. So what if you could find a way of collecting her email address? You could then reach out to her next time you’re running a promotion on dog brushes, for instance, and you know that she’s actually interested in what you have to say.

That’s where Mail Catcher comes in.

Mail Catcher makes it easy to identify just who your viewers are and gives you a way to stay in touch with them. By inserting an email capture form into the beginning, middle or end of your video you can collect leads and grow your mailing list. Even better, with integrations with MailChimp, Aweber and Google Drive we’ll automatically send email addresses to your existing mailing list so you don’t need to juggle different lists – it’s all done for you.

But, to get the most out of Mail Catcher it’s important to think strategically about when you use it.

Getting the most out of Mail Catcher

Mail Catcher makes it possible for you to gate your content by placing the mail capture form at the beginning of the video. That is, before anyone can watch it they must enter their email address. You can also have the form pop up part way through, or let your content roam free and have the form appear right at the end.

How do you decide where your form should be?

Well, it really depends on the aim of your video and the type of content you have…

1. Lead generation

If the aim of the game is to generate sales leads you should gate your content (by inserting Mail Catcher right at the beginning of your video).

You need to craft videos that are of high value to your audience. Think about the types of questions they are asking and create a video that answers them. It’s essential here to get a good fit between your video topic and your audience. It needs to be valuable enough to them that they want to leave their email address.

Uberflip have a fantastic flow diagram to help you decide whether your content is gate-worthy. If it is, set your Mail Catcher to appear before video playback and the leads will come flowing in.

Experiment: Try adding your Mail Catcher form during the video. That way you can introduce your concept, establish yourself as the expert and then, just before you make your killer point, Mail Catcher shows up. This can bring you some very high quality leads since your audience have watched your video and appreciated the pre-gate content enough to reward you with their contact information.

2. Brand Awareness

Brand awareness is really about getting your message out to a wide audience. If you’re gating your content you limit this somewhat. Any gate you put in place will act as a barrier to your viewers and reduce the likelihood that they’ll watch your video.

Instead offer free content to encourage views. Here your Mail Catcher form can then appear right at the end of the video. It’s unobtrusive so won’t deter viewers but it will also reel in some extra leads, without damaging the high view count you’re shooting for.

In Summary…

Providing high quality content that addresses consumer pain points is a fantastic way to grow your mailing list because it “catches” the email addresses of an already engaged audience. By adding an opt in email form to your videos (a la Mail Catcher) you can stay in touch with your viewers and start to build relationships. It’s these relationships that build brand loyalty and ultimately amount to more business for you in the long run.

Placing your mail catcher at the beginning of your video is a sure fire way to collect the most email addresses. But, it will probably reduce your view count. You need to work out what it is your trying to achieve with your video and act appropriately. Mail Catchers at the end, or during, playback are less intrusive and will mean your view count stays in tact, while netting some higher quality leads too (since they’ve already seen your content and are still interested in learning more from you.)

Login to your vzaar account, or sign up for 30 day free trial, to get started.

Video Hosting For Marketing

Want to capture more leads from your videos? If you're a MailChimp user, you may already be taking advantage of our full MailChimp video integration, which makes it easy to collect viewers' email addresses at the end of a video. But if you're not a MailChimp user, you're not left out!  You can still use JavaScript API to add an email capture to your videos.  In fact, with the API not only can you add a capture form, you can trigger it to appear at any point during your video. This way you can reel viewers in and then ask for their contact details, say, 5 seconds in, before they can watch the rest of your content.  It's a quick and easy way to capture new leads.

I've created a mockup of this in our demo area—head on over there to check it out before I go into more detail. I've used some nifty CSS3 transitions courtesy of Daniel Eden so this will look way better on a modern browser such as Chrome, Safari, or Firefox. This will be more of an overview than a tutorial, but I've commented the source code in the demo area if you're wondering about any particular step.

1) Embed the video

This is probably an obvious step, but don't forget you need to use our HTML embed code and make sure you have apiOn=true in the flashvars.

2) Add your DIVs

I added two divs above the video: one containing the form, and another empty one which will be the semi-transparent overlay that will cover the video. At this stage you can line everything up before you hide it with CSS or jQuery.

3) Set the timer

Now it's time to fire up the API. Here we locate the video, and set off a timer.

function vzaarPlayerReady() {
  vzPlayer = document.getElementById("video");
  intVal = window.setInterval( "checkTime()", 500 );
}
In the checkTime() function we use vzPlayer.getTime() to check once the timer's gone over 5 seconds, and then set off the chain of events that follow. In a nutshell, here's what happens at that point: 1. Call vzPlayer.pause(); to stop the video. 2. Fade in the overlay div to obscure the video. 3. Do the fancy CSS3 transition that brings up our capture form.

4) Capture those emails

There is no Step 4. At least not in my demo, because I'm not capturing your email addresses. That would be wrong. The missing step here would be an AJAX call that validates and sends the info to your database. I won't go into it, but you can find a great tutorial at net tuts.

5) Clean up

We've got their info now, so it's just a matter of hiding the form and overlay - with typical panache, of course - and then sending them on their merry way with a call to vzPlayer.play2(); so that they can see the rest of your video.

Wrapping up

So, there we go!  A brief overview of harnessing the vzaar JavaScript API to rally your viewers into action. Of course, you could do anything with the form you liked: maybe ask them to rate the video, or capture more detailed information than just name and email.

As an addendum, I should mention that this trick is designed to be used primarily for capturing leads, not securing your videos .   There are ways for tech savvy folks to get around the email capture, so I wouldn't recommend using this technique alone to gate your video content, but when used as a marketing tactic you have nothing to lose and tons of qualified leads to gain!

Categories Video Management
Comments (0)