We’ve always had Mail Catcher (well, for a pretty long time anyway). But it just got a whole load better. You can now send viewer email addresses to your own custom API (hurrah!)
What is Mail Catcher?
In a nutshell, Mail Catcher allows you to capture your viewers email addresses. You can add an email capture form either at the beginning, end or during your video. It basically turns your video into a powerful lead generation tool, meaning you can reach out to people who are actively interested in your product/services to develop your relationship with them further. It’s a fantastic way to stay in touch with your audience.
Mail Catcher then sends the email addresses to either MailChimp, Aweber or Google Drive. PLUS you can now send to your own custom API too. The video (above) gives step by step instructions.
This brings a ton more flexibility – because you can choose to send your data to your own database. Once you’ve got it – you can do with it as you will. Perhaps you’re using a custom set up, or an alternative email provider, a la online media company Pink Minds Media:
“We use a custom build CMS/mailserver platform. As a media company our mailing database is the center of our business. Being able to capture valuable opt-ins directly in our database, even when our videos are embedded on other sites is important.” – Kevin Van der Straten, MD & Founder, Pink Minds Media.
We intro’d the new functionality direct from a request from one of our existing clients (see, we really do listen to you guys :p). We’re constantly reviewing our platform to make sure we’re bringing you the best possible service we can, and we’re always open to any feedback. Drop us a line if you’d like to discuss any of your requirements – always happy to help!