In the first half of 2014, mobile video advertising, grew 196% to £63.9 million and is now the fastest growing digital ad format (Internet Advertising Bureau).
Need more? OK then
- Between 2010 and 2014 Smartphone usage is up 394%, and tablet usage is up a massive 1,721%. These platforms now account for 60% of digital media time spent (comScore).
- More than 2.23 billion people worldwide use mobile devices to go online (eMarketer)
- By 2019 72% of all mobile data is expected to be video (CISCO)
I could probably go on.
Mobile is becoming the go to device for accessing the internet. In a world where we are used to information at our fingertips, it’s not surprising. And one thing is crystal clear: the mobile audience loves video.
It’s vital that publishers tap into this ever expanding mobile audience. But, of course, unless you’re doing it properly you could be missing out.
If you want to start monetizing your video content there are 2 absolutely critical things that you must do.
1. Make sure your videos play on mobiles and tablets
If your videos don’t play, they can’t work. Simple, right?
Well, with the fragmented mobile space this can prove to be a little tricky. Different device/browser combinations mean getting your videos to playback on mobile can be a little tricky.
But not to worry, that’s what you turn to the experts for!
When choosing a video hosting provider (hint, hint), be sure that you test on mobile. At vzaar, we detect whenever a video is being viewed on mobile and serve a html5 player. This ensure that videos play on mobiles and tablets, as well as desktop.
2. Mobile compatible ad tags
In the same way that your videos won’t play if they’re not mobile compatible – neither will your adverts.
To check whether your ad tag is mobile compliant all you need to do is that is has a .mp4 extension (see an example here).
The huge mobile video audience means that it’s absolutely crucial that your videos and ad tags work on mobile devices. If not, you’re missing out a massive opportunity to bring in extra revenue. Don’t get caught out.