eSoft systems, a corporation based in Denmark is in the process of rolling out its highly innovative technology designed to revolutionize and simplify how real estate agents and brokers worldwide do business. In business for over 10 years in Europe, this real estate marketing company is now expanding worldwide including the US.
The esoft system real marketing platform combines the latest information management, data mining and social networking technologies with state of the art HDR photographic and online video technologies. In addition to changing how homes are presented for sale, eSoft is streamlining the overall process - developing new back office systems for the automation of functions that improve the everyday efficiency of real estate agents.
"esoft systems is totally changing how real estate agents and brokers do business," said Michael Haagen Jensen, President & CEO of esoft systems, inc., the US subsidiary to esoft systems, A/S. "We are leveraging the latest technologies with a highly cost effective web production process that enables real estate professionals to sell properties more effectively - for their local markets as well as for international investors and property owners."
For decades, real estate marketing professionals have had access to wide range of sales and marketing tools but they have always been disconnected. For the first time ever, esoft systems brings it altogether - enabling real estate agents to integrate the local MLS data with a wide range of local resources, including their agency's web pages as well as personal web pages. esoft systems also provides real estate selling tools and training. esoft system's unique technology and network of real estate services professionals enable the automated creation of professional looking, customized landing pages that are focused on individual properties.
"esoft systems is totally changing how real estate agents and brokers do business"
Online Video Works to Sell Homes
Most real estate professionals recognize the power of video to help sell homes. Buyers think video is more real - not staged. Video provides a better sense of immediacy and veracity. "Buying a home requires appealing to a wide range of buyer's emotions, feelings and instincts, their life aspirations. Online video is an incredibly effective way to appeal to a buyer's senses, especially to a buyer who is not knowledgeable of the community's advantages, features and special beauty," says Michael.
Many real estate professionals have added video to their listings. However, esoft systems is now adding an extra twist - they market the agent as well as the property. Many of esoft system's real estate videos spotlight the agent on-camera, guiding the buyer through the property and community. In addition to marketing the property, this enables the buyer to get a good feeling for the agent - branding the agent so to speak with a certain level of expertise and accessibility. This lets the buyer get to know the agent, to gauge their knowledge, expertise and friendliness.
"Online video is an incredibly effective way to appeal to a buyer's senses"
"The agents who are using our services are especially excited about how well the videos work for them," adds Michael. "Even better, sellers prefer real estate professionals who know how to use the latest technologies instead of relying upon the stale processes that most real estate agents grew up on."
"The name of the game is mindshare." According to J.D Kellum with Keller-Williams Realty Midtown in Atlanta, Georgia. "There is no better way to do that than with quality video and high definition photography. The seller knows that without a doubt this is going to help differentiate their home from the competition." Depending on budget and the sales price of the home, esoft systems provides a variety of different video production options. These can range from high quality Hollywood style productions to simpler, more straightforward films
See some of esoft systems' client videos
eSoft systems picks vzaar for online video hosting
Because much of esoft systems' success, and its client's success, depends on high quality, high definition reliably delivered, they choose to work with London-based vzaar.com to host and facilitate delivery to the videos worldwide.
"We looked at the entire video hosting market and picked vzaar," explains René Dines Hermand, Founder & CEOof esoft systems A/S. "We selected vzaar because its scalability, better technical capabilities. We love the interaction with the vzaar team and working closely on improved vzaar features and new services that that will benefit esoft systems and our real estate agency customers. vzaar's ability to create customized players is also a big advantage to protect agent and broker branding as well as to present a professional, unique look and feel."
"We think that esoft systems will revolutionize how real estate agents and brokers market properties," says Rene. "It is amazing to see how quickly real estate sales professionals 'get it". We are expanding our services throughout the US and are in the process of hiring and training dozens of new photographers and videographers."
"vzaar's ability to create customized players is also a big advantage to present a professional, unique look and feel."
"Online video is best way to showcase a property and its community," says Stephen McCluskey, CEO of vzaar and former real estate marketing executive. "vzaar video and esoftsystems are teaming up to transform the world of online real estate marketing and sales. No longer staid and static, esoftsystem's online videos makes a home come alive - with color, with movement, with personality and emotions."
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