Case Study: How Gresham College Provides Free Education For Millions With Online Video Courses

Gresham College has provided free public talks within the City of London for over 400 years. Founded in 1597, it is London’s oldest Higher Education Institution. The college uses video as a way to extend its reach and provide free education to all. According to Communications Manager James Franklin, “Although we are reaching thousands of people in London in our lecture halls each year, we are reaching millions online through our videos. We film our lectures and then release them online for free viewing on our website.”

For this, the college needs a video hosting service which is easy to use and reliable, with a team of video experts on hand to deliver support on a very personal level.

It was clear that vzaar wanted to work with us, which is a delight after our previous providers were incredibly hard to work with and whose pricing policy was actively set up to catch us out as we expanded.

Greshamcollege

James Franklin, Gresham College

Video Distribution

With a core mission of providing free education to the masses, it is important that Gresham college is able to spread its message far and wide. Franklin explains, “As well as embedding the videos on our site, vzaar allows us to syndicate to YouTube as well as creating video podcasts for iTunes. It gives us the maximum reach and effectiveness.”

Personal Support

“It was clear that vzaar wanted to work with us, which is a delight after our previous providers were incredibly hard to work with and whose pricing policy was actively set up to catch us out as we expanded.”

He finishes, “For us, our videos are another method of achieving the central aim of the college – the provision of free education. Without the video that vzaar is hosting we could not carry out a core part of our business.”

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