TNR is a specialist content, PR and broadcast agency with clients ranging from Paddy Power to Lottery to the Museum of London.
According to Marketing Manager Alex Waite, “We pride ourselves on our ability to help brands tell their stories using editorial and creative content. Video is at the very heart of this, so finding the right video hosting platform was essential.”
For TNR, the solution needed to be easy to use, reliable and compatible with mobile devices. vzaar ticked all the boxes.
We’ve been delighted with vzaar’s solution. It provides us with a fantastic, quality, video platform to showcase our work and distribute content for clients.
Alex Waite, Marketing Manager, TNR
“We produce a very high volume of video content for our clients. For example, we often need to host multiple edits alongside rough-cut footage for news media. In this industry, first impressions really count, so we need a robust platform capable of reliably hosting all that content. Free services just weren’t right for us.
“We’ve been delighted with vzaar’s solution. It provides us with a fantastic, quality, video platform to showcase our work and distribute content for clients.”
Because TNR produce a high volume of content on a daily basis, it is crucial that the production team are able to manage the process efficiently. According to Waite, “vzaar allows us to easily organize and tag our videos. This really helps when it comes to showcasing a particular sector to a client or reviewing case study pages for marketing.”
The team also finds vzaar’s bulk uploading feature particularly useful. Waite explains, “Content needs to be uploaded in a short space of time, so the fact that we can bulk upload is a huge advantage – particularly when we have time critical projects and deadlines are looming!”
“The rise in demand for video on the move and the changing ways in which people consume video content means it is vital we have video that can play across mobile devices. This was incredibly important to us when choosing a video hosting platform and vzaar hasn’t let us down,” Waite concludes.