Case Study: How Motoraty Use Video to Provide Millions of Car Buyers Expert Advice

Wondering what car you should buy? From where? And how much to pay? Motoratyoffers credible, easy to understand information from consumers and car experts to help. Founded in 2013, it has provided over 3 million car buyers with invaluable pricing information, reviews, comparison tools and unbiased editorial content.

A large part of that content is provided via video. CEO Johny Giacaman explains, “We use videos to promote new cars, update consumers with news and information, review cars and interview experts. It’s a vital part of our content strategy and helps us to engage and connect with our audience.”

He continues, “We carefully selected vzaar to help us deliver all of that video content reliably. vzaar provides a very high quality video stream at a very competitive price point.”

vzaar should get an award for its interface as it is so easy to manage and update.

Johny giacaman

Johny GiacamanMotoraty

Flexible Video Platform

“vzaar serves its customers based on their own specific needs. They took the time to get a real understanding of our business to make sure our package was right for us. It’s a very flexible offering which scales well.”

Video Advertising

“vzaar supports video advertising so we are able to monetize all of our videos and boost our revenue.”

Easy To Use

“vzaar is very user friendly – we can upload and manage settings incredibly quickly. vzaar should get an award for its interface as it is so easy to manage and update.”

Personal Support

“Customer support is always excellent. They are there whenever we need them and that is extremely valuable to us,” Giacaman concludes.

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