Case Study: How BigTrends Delivers High Quality On Demand Education Videos to Its Growing Subscriber Base

BigTrends is an online publishing company which specializes in providing investors with real-time trading options and investment education. Over the last 15 years, BigTrends founder and CEO Price Headley has become a regular fixture in financial news media such as CNBC, Bloomberg Television, The Wall Street Journal and USA Today.

According to Marketing Co-Ordinator Michael Ahern, “Video is a very important part of our business. From our weekly 5-minute updates for our newsletters to our collection of on-demand education videos and trading workshops – we use it everywhere! We currently have over 250 videos hosted on vzaar and we’ll be adding even more as our traffic continues to grow and grow.”

With video playing such a pervasive role throughout BigTrends, choosing the right video hosting solution was extremely important, “After growing frustrated with our previous provider, we experimented with a lot of different video hosting providers.

“We settled on vzaar because of its attractive subscription packages, easy-to-use interface and consistently high quality video delivery. The ever-evolving feature list is excellent and the customer service truly superb!” Ahern reports.

Other video providers would experience buffering and streaming issues, but vzaar ensures our clients get the best possible experience from our educational material.

Bigtrends

Michael AhernMarketing Coordinator, BigTrends

Reliable Video Streaming

“vzaar has helped our business as we know it can be relied upon to deliver content to our subscribers – no matter where they are in the world,” says Ahern.

“Other video providers would experience buffering and streaming issues, but vzaar ensures our clients get the best possible experience from our educational material.”

Quality Video Playback

“For us, video is an absolutely crucial medium to communicate our trading techniques and as such, the success of our company is tied to the quality of our educational videos. Since most of our videos contain very detailed technical analysis instruction (which needs to be presented as clearly as possible), we needed a provider that could handle very large files without any fuss.”

Easy To Use

Ahern continues, “vzaar couldn’t be easier to use. The interface is excellent, the labeling feature is extremely handy and the various resolution options let you prioritize your video content to get the most out of your package. Plus, if you ever do have any questions or concerns, the support staff are second-to-none.”

Player Customization

“We also really like that you can customize your videos with your own branding. It’s an excellent feature and gives our videos a nice, proprietary edge that we didn’t get from our previous provider.” Ahern concludes.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.