Case Study: How Smart Pension Uses Video to Make Auto Enrolment Easy

Smart Pension is a recent UK startup that aims to make auto enrolment as easy as possible for businesses. Auto enrolment is a scheme developed by the UK government which compels UK businesses to provide their employees with a workplace pension. Smart Pension makes it super quick and easy for a company to create a workplace pension for its employees and become compliant with auto enrolment law – for free!

With deadlines for businesses fast approaching, Smart Pension is growing quickly. Marketing Executive Jack Saville explains, “We use video to quickly and concisely explain why we are the best auto enrolment solution for small and medium sized businesses. We are easy to use so customers become compliant with pension law very quickly, we are free and we use two factor authentication to ensure security. Video allows us to communicate these benefits.”

“vzaar has helped our business to communicate with potential customers. Thanks to vzaar our videos load quickly so that our users can view the videos and use our site effectively, without waiting.”

Jack saville

Jack Saville, Smart Pension

Since auto enrolment is a relatively new concept, the team at Smart Pension also needed a way to explain what it is. “We use our videos to quickly explain to potential customers what auto enrolment is. Using a video to achieve this means the viewer doesn’t have to read through pages of complicated pension guidelines.

For example, the video above makes sure that the viewer gets the key points about auto enrolment. It does so in a light hearted but serious manner. This achieves two things. Firstly, it does not make the viewer panic about their regulatory responsibilities. Secondly, it communicates exactly what the employer needs to do to become compliant and avoid The Pensions Regulator penalties.”

Saville continues, “Using videos we make ourselves accessible to specific audiences. We personalize our video content to suit different employers in different sectors. In this video we have altered the ‘Why Smart Pension’ video to suit the construction industry. We believe that by using more focused content we can demonstrate our understanding of the different challenges companies in different sectors face.”

Smart pension 01

Reliable Video Hosting Partner

With such a lot of video content, it was important that the Smart Pension team partner with a reliable video hosting platform. According to Saville, “vzaar has helped our business to communicate with potential customers. Thanks to vzaar our videos load quickly so that our users can view the videos and use our site effectively, without waiting.”

Video Analytics

“We also need to see stats about where users are closing the video and how popular different videos are. The integration that vzaar has with Google Analytics allows us to do this. We can then act on that information and improve certain parts of the video to ensure the viewer continues to watch to the video’s end.”

Easy Video Management

“vzaar is very easy to use and manage. One of the main reasons we chose vzaar was the simple interface. We have a lot of content to manage and the vzaar interface allows us to get content uploaded quickly to the website.”

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