# Video Marketing

Turning Browsers Into Buyers – Technology To Maximise Conversions

Last month vzaar appeared as part of a panel at the [ChannelAdvisor Catalyst](http://www.channeladvisor.co.uk/catalyst/agenda.html) event for eBay and online merchants and retailers. We were invited to be part of a larger discussion on the theme of *Turning Browsers Into Buyers*. A great theme given that the room was largely full of vendors looking to optimise their sales and marketing tactics in what is a ever increasingly busy and competitive space.
Joining me on the panel, which was chaired by Michael Jones of [ChannelAdvisor](http://www.channeladvisor.com/), were
– Andrew Main of [Frooition](http://www.frooition.com/)
– Michelle Hocking of [Webloyalty](http://www.webloyalty.co.uk/)
– David Monterroso of [RichFX](http://www.channeladvisor.co.uk/richmedia/)
The video runs some 50 minutes but as a group we cover a number of themes including new technologies and services that can help increase your conversion rates, thoughts on what turns buyers when purchasing online as well as time for a question and answer session from the audience.