# Video Marketing

Your relationship with YouTube?

Did you know, when you upload your content to Youtube you grant them…..

“worldwide, non-exclusive, royalty-free, transferable licence (with right to sub-licence) to use, reproduce, distribute, prepare derivative works of, display, and perform that Content in connection with the provision of the Service and otherwise in connection with the provision of the Service and YouTube’s business, including without limitation for promoting and redistributing part or all of the Service (and derivative works thereof) in any media formats [and through any media channels];”

What this means is, you are giving up the exclusive rights to your content. When you upload content to vzaar you dont share the rights. You own the content and are in total control of that content. We often get asked by potential customers what is the difference between Youtube, a free video hosting service, and vzaar, a paid video hosting service.

The answer is:

When you use a Free service of any sort, you inevitably give something in return. There are many examples, remember nothing is ever free. Back in the 90’s ISP’s gave away “free” computers if you signed an internet service agreement. Today you can have the latest cell phone for “free” if you take out a contract with your phone operator. Ok, not great examples but you get the point. With Youtube the service is “free” and the tradeoff is control and ownership.

Here is another excerpt for the Terms of Service which states that…..

“The Service may include hyperlinks to other web sites that are not owned or controlled by YouTube. YouTube has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third party websites.”

So when you upload content to YouTube not only do you no longer have exclusive rights to the content but you also have no control how it will be used. Your brand could end up being linked with the “red light district” without your consent.

Is Youtube right for your content and your business?

See the full Terms of Service onYouTube. Excerpts above were taken on March 4th 2011.