More and more marketers are tuning into the power of online video and little wonder – when you consider the conversion statistics it’s a bit of a no brainer.
- According to Wooshi, Ice.com found that visitors who watched a video were four times more likely to convert than those who did not watch.
- Stacks And Stacks found an increased conversion of 144% when visitors watched a product video (Internet Retailer)
- Shoeline.com experienced a 44% lift in conversions when using videos on product pages (Wooshi)
The numbers are certainly compelling. Video hosting sites can help you to achieve your goals by providing you with powerful tools to make your videos really work for you. If the goal of your online video strategy is conversions then you need to create a video specifically designed to do just that.
How? Check out the video for our top tips…