# Video Marketing, Video Production

What Makes People Abandon Video (And What To Do About It)

You’ve done your research and you know that online video sells. There’s plenty of statistics out there to show it. So you create that winning content and sit back and wait for the revenue to come pouring in. But then, you notice that your videos aren’t bringing in that landslide of conversions you know they’re capable of. Why?

Well, it may be that your videos contain some truly golden content but the challenge is getting your audience to watch them long enough to find it. Audiences are fickle. They stop watching before you can hit them with your totally-amazing-life-changing pitch. If you want your videos to realise their full potential and get your message across to all of your visitors you need to pay some attention to reducing their abandonment rate.

Here’s how: