Ever watched a movie and the actor’s clothing suddenly changes between shots?
Or maybe that prop they were holding magically switched hands?
That’s a continuity error. And these errors can be very distracting if you have too many of them in your video marketing.
If you’re shooting over a couple of days or in different locations it’s a good idea to have someone at the shoot whose job it is to look out for these kind of mistakes.
Monitoring video continuity isn’t quite as simple as watching out for a change in clothes or prop placement.
There are a few more subtle things you should be looking out for. Things, which if you don’t get them right, will throw off the whole look of your video.
For most cases you’ll want to be using the same mic throughout the entire filming of your video.
Take care to position the mic the same distance away from your audio source in each shot. Otherwise, you’ll end up with some louder/quieter sections – an unwanted distraction to your all- important marketing message.
Listen out for background noises. It’s really annoying if, for example, in one shot you have a bit of traffic noise, which pops up and cuts out when the take switches.
You might find that you need to do a few pickups of certain scenes that you didn’t quite get right the first time around. Pickups have the potential to kill your video continuity if you don’t get them right.
It’s really important to get the lighting as similar as possible to the original takes.
Film your pickups at the same time of day as you did the original shoot. The light will be entering the room in the same position so each shot will match up.
3. Color Balance
If the color of your video changes from take to take it can stick out like a sore thumb.
Different light types all have a slightly different color. Daylight is a bit blue, where as candlelight is more orange.
There are 2 things you can do to balance these colors out and ensure your video continuity is top notch.
– set the color balance on your camera
– match up the colors of the clips in the edit.
Color balance on the camera
Years ago getting the right color balance meant choosing specific film and filters. Nowadays most modern cameras have a color balance setting. It’s normally set to auto, and will try to make everything look like you’re shooting in daylight.
Leave it on auto if mid day sunshine is the look you’re going for. Otherwise, play with setting it manually if you require more control or are after a different effect.
Color balance in the video edit
Once you have your footage back in the video-editing suite, it’s not uncommon to find further balancing is required. Use a color-balancing filter to match all your clips together so your edit takes on one continuous hue.
At vzaar we use Final Cut Pro x for our video editing. This has a Match Color setting available by default on any video clip you highlight.
Interested in learning more video production tips? Check out our free guide to setting up a slick video production – without breaking the budget.