Daisy Bambridge from TNR Communications explains the 7 things you need to think about before you brief a video production company. Since joining the TNR production team in 2011 Daisy has worked on a myriad of video productions – liaising with clients, organising the TNR media relations team selling content, and helping producers arrange shoots.
Daisy combines her background in journalism with her experience in PR to secure coverage for a number of video projects on BBC and ITV regions, The Sun, Telegraph and Mail Online.
So you’ve come up with a great idea, but you don’t have the facilities in-house to create that amazing video to get the results you need. You need a reputable production company with integrity, honesty, and a track record of producing high quality and eye catching video content to make the most out of your investment.
But, I hear you ask, what do I need to tell a video production company?
It can be challenging and unproductive if you don’t have good, clear conversations with your providers, so make sure you leave each conversation and meeting with a clear goal in mind. Having an objective is really important to achieve good results and a clear idea about your final content is integral.
Here are a few things to bear in mind when briefing a video production company:
1. What’s your video objective?
What do you want the video to do – make people laugh, create sales, promote a service etc. the possibilities are endless but it’a important to know why you are creating the video and to have a clear objective for what you want to achieve.
Know your video budget beforehand. While budgets can be restrictive, be realistic about how far your money can get you. While a larger one is ideal for producing quality content, a smaller budget can still get you the best results depending on your requirements. The video production company should be able to guide you on best use of the budget and will know how to help you get the most from it.
3. Know Your Target Audience
This is important to bear in mind. Be clear about who it is you are targeting and what it is you want them to do so the production company knows what type of content to create. This goes hand in hand with point 1.
4. Location, location, location
Where will the video be filmed? Studio or on location? Think about what is realistic for your production and what best suits the content you want to produce. The right location and creating the right environment can be vital to the end result.
Depending on the style of video and its purpose, it can be great to use spokespeople from your company rather than actors. They come across as more authentic; however it is important to make sure they are confident to speak in front of a camera!
Be realistic with the time needed to produce the content. Coming to a video production company in the early stages allows both teams to work together to come up with the best ideas for your campaign right from the start.
7. Stock footage and elements
Do you have any stock footage which might be of use to include in your final edit? You may have produced content before that your production company can make use of, so let them know what you have. It’s also important to share your brand identity so the content created complies with your look and feel right from the start.
Whether you already have a clear image of how you want the video to look, or you need advice from the initial stages, it will be helpful to get the above clear before speaking to a production company.
Video is an incredibly impactful way of getting across your key messages and increasing awareness for your brand. There’s so much content on the internet that people will make a decision about your video within the first ten seconds of viewing.
So remember, think straight, have a clear goal of what you want to achieve and follow these 7 easy tips to create great content!