The one thing you can’t plan, is the weather.
To shoot the video for our new Tinypass integration we had to venture into the great outdoors. As ever the British weather let us down. Yes, despite perfect lighting during the walk through of our video and a weather forecast that promised a pretty ok kind of day, when the time came to shoot the real thing we were met with grey misty skies, a touch of fog and the very real threat of rain. But, when you’re working to a tight schedule you can’t always rearrange the time of your video shoot. Instead, we came up with a few workarounds and we’re very happy with the results.
In this video I explain the three ways we combatted the poor lighting conditions:
– Getting more light into the camera
– Adding bright and interesting colors to the visual
– Color grading post edit
The main thing to remember, I think, is that you can’t plan for every eventuality. And it’s important not to be disheartened when things don’t work out quite how you were expecting. There’s always little tricks you can try to get around any issues. In actual fact what we perceived as a problem actually worked to our advantage: we ended up with a kind of gritty, action style feel to the video PLUS we had some fun on a roundabout.
Did we pull it off? You can decide for yourself next week when the Tinypass integration video goes live. Check back, follow us on twitter or sign up to our newsletter to catch it.