On the surface video watermarking may sound fairly similar to brand overlay (you’re just adding a logo to your video – right?) actually, the two serve very different purposes. Which one is right for you really depends on what your intentions are for your videos.
Internal or Private Videos
If you’ve got videos that are for your (and your employees, students, subscribers) eyes only you need to use a video watermark.
A video watermark is an image that is burned into each and every single frame of your video. This means that should anybody attempt to use your video elsewhere it’s got your name all over it – they can’t pass it off as their own.
To get a watermark on your own videos is very very simple. Just flick the video watermark switch to “on”, upload the image you want to use and voila, the next video you upload will feature your image.
We’d recommend teaming this with Domain Control and RTMPe streaming, and then you’ll have top notch video security. Domain Control ensures that the only place your video plays is on your website (nobody else’s), while RTMPe streaming prevents unauthorized downloading.
Read more about our video security features here.
Marketing & Promotional Videos
Whereas video watermarking burns your image onto the video file itself, brand overlay adds your logo onto the video player. This means that when anyone shares your video they’ll see your logo so you get extra brand recognition. The really nifty thing, though, is that you can team this with a link back to your site. This turns your lovely video into a traffic driving powerhouse. Here’s an example using the vzaar logo:
We also recommend adding social sharing options to your video player. That way you’re really packing a promotional punch; viewers are encouraged to share your video and every time they do your logo is plain to see.
The Right Tools For The Right Job
Remember, if you need to secure your video use a video watermark. If you want to use video for promotional purposes, brand it.
There’s really not much more to it than that!
However you want to use your videos, we’re here to help. There’s a lot of powerful features packed into our platform and we give you complete control over your content and how you use it. If you want to discuss any of your video projects be sure to get in touch, we’ll help you make sure you’ve got all the tools you need to reach your goals.