Now or never.
Time waits for no-one. And so we stress, overthink and procrastinate not knowing how to achieve what’s been brewing in our hearts and minds for quite some time.
We chat with Kyle Weiger, founder of the online yoga training hub Reflexion Yoga, who’s sharing his own story of taking risks and building a business on passion.
As we continue to write about successful online instructors who caught the fortune by its tail, we hope you are starting to see a pattern that is present in all the stories. It’s the simplest and most terrifying advice anyone can give you: it’s now or never.
Tell us about the first steps of your online training business. Where and how did you start?
I had been passionate about yoga for a long time, and when I turned 30, [tweet_dis inject=”via @vzaar”]I hit this “now or never” moment and realized that it was time to start my own business[/tweet_dis]. I didn’t know much about video, but I knew I had the capacity to learn.
What would you say are the most memorable lessons you received while building your online business?
Failure is inevitable. Frustration is certain. It’s what you do in these situations that define your business. In the early days, I’d freak out over the smallest things. Nowadays, though, I just smile and know that for every moment of struggle, I’m just adding to my capacity to celebrate big success in the long term.
Although yoga has become a trendy practice in the recent years, not many people commit to doing it continuously. How did you define your audience? And how do your reach it?
Our audience is made up of a few segments:
1. Yoga Beginners – we cater to the brand new student who doesn’t want to go to a studio, or would prefer to learn yoga in a private setting.
2. The “Fit but Busy” Yogi – One of the most common things we hear from our members is that Reflexion helps them keep their sanity without the stress of joining a gym.
3. The Supplemental Yogi – These folks have another form of fitness that they prefer: running, hiking, cycling, etc., and they know that yoga helps keep their body in good alignment, so they use Reflexion to help them perform better.
What’s your marketing strategy?
Our overall “strategy” is to continue to build a quality product by bringing on fun, light-hearted instructors that offer accessible and relatable yoga classes. There are a lot of different types of yoga out there, so rather than try to be all things to all people, we’ve put our flag in the sand for the kinds of members we serve.
Retaining online students seems to be one of the toughest challenges for online educators. How did you build a strong community on your website?
Feedback, feedback, feedback! If you don’t have a member feedback mechanism on your site yet, get one now. We allow our members to leave comments on the videos, rate the videos, and even email me personally with their thoughts. As founder, I am receptive to any and all feedback from my members so that we can continue to make them happy ☺
Kyle in a mermaid pose
How do you keep your content interesting?
Although we stick primarily to Power Vinyasa Yoga, the classes vary widely. Some will focus on a certain body part, like opening up tight hamstrings. While another class might build into a peak pose, like Headstand.
Also, as far as the blog, we have contributors from varying backgrounds including nutrition, meditation, fitness, and corporate America.
What role does video play in your business?
It’s everything. The value of my site sits with the power of video as our medium. You get to see the Instructor, the Students, the poses, and the progression of the flow. Without video, there would be no Reflexion Yoga and I’d still be wishing I started my own business back when I had the chance ☺
What would you say are the most significant challenges one has to overcome to run a successful online training business?
Organization. If you’re going at your business by yourself, you are the Producer, Editor, Accountant, Janitor, Security Guard, and CEO. Look at what needs to be done, then move the most important stuff to the top of the list. Manage your time by not getting caught up in the little things. In fact, leave the little things for outsourced project-based labor.
It’s easy to get caught up on things like “What color should I make the Play button?” and you spend the next 3 hours Googling color research. Those type of things are definitely NOT big-picture items. It’s like picking out the tile pattern before you’ve even built your house.
What advice could you offer to aspiring online educators?
You do you. No matter what. [tweet_dis inject=”via @vzaar”]If you’re passionate about what you’re going to be doing, go with your gut.[/tweet_dis] There are going to be times where you feel like giving up, probably a handful of them. Continue to press forward and greet each obstacle with an open mind.
Also, study. A lot. [tweet_dis inject=”via @vzaar”]It’s your depth of knowledge around your subject, combined with your personality, that will attract and keep members.[/tweet_dis] If you ever get so busy with the business that you start to neglect your actual passion, get up and step away from the computer, take a deep breath, and remind yourself why you started this whole thing in the first place.