Video has played an integral role in education for a while now. Flipped Classrooms, Micro-Learning, Student Vlogs are no longer novelties. A survey carried out by Zane Education found that 94% of teachers incorporated video into their class in the past year and most of them use it at least once per week.

While video has become such a prevalent tool in education, many are still holding back from taking advantage of the trend. We have outlined a few reasons why now is the time to jump on it.

How Video Can Save You Money

This might be a hard one to believe as don’t videos suck into your budget? You have to install another piece of software to manage it and on top of that, no doubt, you’ll have to cram a load of new filming equipment into the budget. Well not so fast. This is a misconception that is important to clear up.

Believe it or not, video isn’t, or at least doesn’t have to be, as fund-sponging as you think. If you use it to replace the print and paper in your syllabus, you can actually save quite a bit of money with it.

Try $680,000: this is the amount Yale spent in one year on copier paper, before they decided to go paperless, and they spent twice that on toner.

You can really cut down on paper and ink by using video. Replace your paper prospectuses with home-made video ads, student vlogs and lesson tasters. You’ll save money on printing and you’ll meet your future students where they are: online. They’re more likely to watch a three-minute ad or micro-lesson than to find and flip through a big old prospectus.

For inspiration, take a look at School of Law, Pepperdine’s vlogs and videos. They give a cheeky behind-the-scenes peek into the lives of their students’, including social events, tutorials and pre-exam cramming (and procrastination).

You can also film your classes and pop them on your Learning Management System with a transcript to eliminate the need for any notes or worksheets.

Now you maybe thinking, ‘this sounds great but I bet I’ll have to spend all the money I save and more on the tech and software’.

Not necessarily.

Anyone can make and upload a video. Anywhere. Anytime. No need for fancy equipment, no need for in-depth technical knowledge, no need for lengthy training software courses, no need for professional actors or lighting, and no need for HD zoom and filters. You can use the phones, tablets and laptops you already have to create a film or slideshow and then quickly pop it onto your LMS to share with staff and students in minutes.

Teachers can even upload lectures and course materials on their phone.

How Video Can Help You Attract More Students

You can open up your college to a whole world of students you couldn’t have enrolled before by using video. Filming your classes means you can reach students who live overseas, for example.

Take it from London’s oldest Higher Education Institution, Gresham College, who use video to reach a global audience:

“Although we are reaching thousands of people in London in our lecture halls each year, we are reaching millions online through our videos. We film our lectures and then release them online for free viewing on our website.”

– James Franklin, Master of Communications at Gresham College

How Video Can Enable New Business Models

Why not introduce a course taught completely online with no classroom or lecture time? Your staff and students could communicate entirely through your LMS, emails and video, eliminating the need for any physical point of contact.

“We host thousands of online educational lectures for the UW-Whitewater College of Business and Economics, enabling students from around the world to have access to the same courses they would in person on campus.”

-Jonathon Kelley, Senior Digital Media Specialist for the University of Wisconsin Whitewater

The university makes great use of video to offer entire online degrees alongside their traditional courses. Why not give it a go?

Launching an online course opens your college up to students who are looking for a solely online experience. You can create year-long programmes, crash courses and micro-learning modules to attract all kinds of students, those that have lots of time to study and others who only have five minutes a day.

How Video Can Increase Course Content

A picture paints a thousand words. A one minute video paints 1.8 million. (Forrester Research).

The fantastic thing about videos (or rather, one of the many) is that they appeal to every type of learner. They include images for the visual types, sound for the auditory and can easily include text and interactivity as well for your read/write and kinesthetic students.

Combining speech, images and text means that you can get your point across much faster, which opens up a lot of free class time for extra content. Of course, how you use this time is up to you and your staff. You can go over the same subjects in more depth, strengthening student engagement and understanding with discussion and classroom activities, or you can use the extra time to cram in some extra information.

This could attract more students to your school, as your courses would cover a wider range of topics and would be more likely to touch upon their interests. Just be careful not to go overboard. You don’t want to blow their brains out!

Video Can Make Your Courses Available Forever

Or for however long you want.

You can use video to make your courses and modules available for a longer or even permanent time frame. You can choose to film lectures, class discussions and even tutorials so that staff and students can refer back to the classes later for revision, promotion or assessment purposes.

Also if you choose to introduce modules taught entirely through video, you can make those modules available to study at any time of the year. This means you can make revenue over the summer holidays with students taking classes from home.

So now you have no excuse! Video can save you time and money, attract more students to your school and open up whole new business models.


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