You see it on every website you visit. On your news page. Your Facebook, Twitter and Instagram. Video.
According to Cisco, by 2019, 80% consumer internet traffic will be devoted to watching video. And with 82% of companies reporting that video has had a positive impact on their business (ReelSEO), this is one trend you can’t shake.
But why would you want to? As an online teacher, video is your new best friend. It can raise your members’ engagement, help you to get your point across quicker – a 1 minute video paints 1.8 million words (Forrester Research) – and widen your audience to all learning types around the globe. For more reasons why you should use video and interviews with three experts in elearning check out this post.
For now, I’ll jump into the how. Here are 7 ways you can use video for your online teaching business.
1. Create video tutorials
[Photo: Dr Najeeb Lectures]
While text and audio resources are awesome, videos can beat them. Perhaps this is why 94% classroom teachers use video (Zane Education).
If you use video as your primary teaching method in your online course, you can open up your audience to visual, auditory and read/ write learners and appeal to kinesthetic learners by throwing in some interactive elements.
It also makes your job a heck of a lot easier. Try describing how to use a new piece of software.
You’ll have to note where each button is on the page and what each page looks like. You can add print-screens, but the process is painstaking and there’s still room for confusion.
Now try showing your learners with video.
Much easier, right? They can see exactly what you’re doing without you having to describe a particular button, page or graph.
It works the same way with music lessons, make-up tutorials, work-out sessions and countless other types of classes. It’s quicker and easier for both you and your learners if you show and not tell in your online teaching.
2. Video Teasers and Promotion
93% marketers use video in their campaigns (ReelSEO).
Why? Because video raises your website’s SEO. According to Forrester research, a page with video has a 53% higher chance of showing up on the first page of Google search results. This means video will strengthen your chances of drawing relevant traffic to your site.
Video also allows you to show your personality to your audience, give them an idea of your online teaching style and build their trust, so they’re more likely to subscribe to your course. AND video ads have an average click-through rate of 1.84 percent, the highest CTR of all digital ad formats (Points Group).
Create a one to three minute teaser or taster of your course to share on your site, social media and YouTube. Just make sure you secure your videos from pirates and hackers. You can do this easily with vzaar’s video encryption. Pop some brand text and a call to action at the end of your teasers to get your viewers to click through to your website.
Once people click through to your website, they spend 100% more time on pages with video on them (Marketing Sherpa). This means they’re more likely to engage with your content and so more likely to sign up to your course.
3. Video Games
Your online classes will stand out from your competitors’ and according to a study by Zhang, interactivity can improve your students’ satisfaction and learning outcomes.
Satisfied viewers are more likely to come back, subscribe to your course and even recommend you to their colleagues, friends and family.
4. Generate more leads
You can use video to turn your viewers into leads and course members. Just pop a Mail Catcher onto the start or end of your video classes, or even in the middle, so your viewers can sign up to your mailing list on impulse.
Once you have an invite to their inbox, you can use video for your marketing content. Emails with videos in them have a 280% higher rate of return than traditional emails (The Huffington Post).
Send your contacts links to relevant and quality videos. Tasters of your classes similar to the content that attracted them to sign up to your mailing list. At the end of each video, provide a call to action to click through to another page to see more content or subscribe to your course.
Make your videos personable and authentic. No one wants to receive a generic sales ad in their inbox. You have the chance to show off how great your content is to a viewer, who has shown interest in your course. So take it.
Show your personality with a vlog, a.k.a. video blog. Show your learners what you do and what you think about on a day to day basis.
Entrepreneur and online course creator, Jon Ochs, films vlogs on his iPhone to give his viewers insight into his lifestyle and provide them with taster classes. This gives his potential course subscribers a sense of his personality and online teaching style and builds his viewers’ trust in him.
The main advantage of video is that it’s a more effective media for training as well as sales. It allows you to effectively build a relationship with your course prospects and customers while they are watching. Getting your face and voice in front of people repeatedly is powerful.
– Jon Ochs
The more your viewers know about you, the more they’ll see you as a person rather than just a sales robot.
6. Video Interviews
Film video interviews with your successful course members and influencers in your industry. Ramit Sethi, who has made millions from his online courses, sends his email contacts exclusive interviews to show them how he has helped them make seven figures with their startups. The videos give faces to his case studies, show his respect and pride in his clients and hold loads of valuable content.
If you don’t have any course members or case studies yet, don’t worry. Film an interview with influencers in your industry so you can reach their followers. 81% of companies find influencer marketing effective (eMarketer). It builds viewers’ trust knowing the influencer respects you enough to give you their thoughts. They’re also likely to share it themselves, inviting their followers to click through to your site.
7. Video Assessments
If you want to assess your course members, why not do it with video? You can create a video quiz or get them to shoot their own videos demonstrating what they’ve learned. This eliminates guesswork, as it allows them to show what they mean, rather than trying to describe it.
Professor Erochko from Carleton University had his engineering students upload three minute videos as part of their assessments and found it encouraged his students to be concise in their answers. It also made the assignments quicker and easier to grade (Campus Technology).
It’s also a fab bit of audience insight, as you’ll see your learners’ faces and hear their voices. So when you’re creating future content, you’ll have a visual reminder of who you’re creating it for.
I bet you’re less baffled by the video trend now and it’s super easy to use it in your online teaching business. First, grab your free guide to the 25 Must-Have Tools To Create And Measure A Killer Online Course!