Webinar Highlights: Exploring Video Hosting That Works in China

In our ‘Everything You Need To Know About Delivering Videos into China‘ webinar which we hosted with 50Wheel last month, we explored video hosting that works in China.

As US and European organizations focus more on growth in China, the trend to deliver content to the Chinese audience is growing. However due to the tight control and restrictions put in place by the Chinese government, there are limited options for delivering video content into the Mainland. Although these limitations exist there are still effective ways to deliver video content to audiences in China.

We know people are busy and can’t always find the time to listen to a full webinar – no matter how amazing it may be! For those that missed it, we have captured a few of the critical points in the below video. Watch for yourself!

Key Themes from the Webinar

Here are some of the questions that were addressed during the webinar:

Why are some videos blocked by China?

China has a very sophisticated filtering system which is known as the Great Firewall of China.  This system employs around 2 million individuals in China to censor content on the Internet. All external video content sent into China is heavily monitored to ensure it complies with their strict rules.

Popular Western platforms such as YouTube, Facebook and Vimeo are blocked in China because their content is mostly user generated. They cannot guarantee that the following types of content will not be present on their networks:

  • Political
  • Religious
  • Military
  • Economic
  • Cultural
  • Moral

When Winnie the Pooh was used to mock the Chinese president Xi Jinping, the Chinese authorities took action. They banned the release of Christopher Robin – a film based on the popular character.

What exactly is the Great Firewall of China?

The Great Firewall of China combines legislative actions and technologies to regulate the Internet domestically. Its role is to block access to selected foreign websites and to slow down cross-border internet traffic.

The effect includes: limiting access to foreign information sources, blocking foreign internet tools (e.g. Google search, Facebook, Twitter etc.) and mobile apps, and requiring foreign companies to adapt to domestic regulations.

What happens if I’m using a solution delivering content from outside of China into the Mainland?

If you are using a solution that delivers content outside of China, the following can happen:

  • The routing of the content from the Pacific Rim (Hong Kong, Singapore and L.A.) can cause increased latency. The content has a longer distance to travel and the route it will take is uncertain. This causes buffering and provides a bad viewing experience
  • It’s also uncertain if the content will even get through the Great Firewall!

What should I look for when I’m searching for video hosting that works in China?

When looking for a solution, make sure the solution has Points of Presence (PoPs) inside the Mainland. This ensures the best viewing experience possible and prevents your content being blocked by the Great Firewall.

There are a few video tech solutions which include:

  • Going direct to a China CDN is a DIY solution whereby you will need to connect a player, storage system and encoding platform with the CDN. This will also mean continued maintenance.
  • Local video hosting site in China. YouTube-like platforms in China offer a wider reach and are usually free but there are drawbacks. Unwanted ads are shown, there are no branding options and little-to-no support is offered.
  • Video hosting platform (such as vzaar). The infrastructure and maintenance of the solution are built in so you don’t need to worry about that side of things.  As a result you can focus on your content and business. However just ensure the platform provides China video hosting. This means partnerships with a CDN inside Mainland China and will not be serving content just from the Pacific Rim!

Next steps

Do you currently deliver video content into China? Would you like to see how well your videos are currently performing versus how well they could perform? If so we can perform a Free Video Speed Test Assessment for you and send the results to you.

If you’d like to start delivering video into China using PoPs inside the Mainland, start a free trial of vzaar. We can help set up your account.

To view the full webinar here https://vzaar.com/everything-you-need-to-know-about-delivering-video-into-china-webinar/