Digital padlock on data screen - Web and data security

What is AES?

vzaar has recently introduced AES adaptive streaming. AES stands for Advanced Encryption Standard and, as the name suggests, it add an encryption layer to your video content. It means that nobody can watch your videos without a token to decrypt the content. Anyone attempting to intercept the video between the server will just get junk data. If anyone tries to download the content without the encryption key the videos simply won’t play. Their viewers won’t be able to see anything.

AES is essential if you want to keep  your videos secure in Flash. The Flash-specific RTMPe encryption technology is being retired. AES replaces it AND not only that, it will also keep your videos secure in HTML5 (mobile devices).

vzaar uses auto-detection to identify whether a viewer has Flash available. If they do, we make the richer feature set of Flash available to them. However, like most other video player developers, we are concentrating our new developments on HTML5.

AES brings the high security of Flash to HTML5. So whether your viewers are watching from desktop, laptop, mobile or tablet your videos are streamed securely.  

We anticipate a cross-over point in the not-too-distant future when HTML5 will overtake Flash and we will serve H5 as the default. But, we do intend to support Flash for the foreseeable future, many older browsers still rely on Flash so it’s important to make sure our clients’ videos will still play for these viewers.

How does AES Work?

An encryption key is set up when we encode your video. This key is required to decrypt your content so that the viewer can watch said video. When the viewer clicks the play button their browser makes a request to the video server (vzaar). At which point we generate an access token which is valid for a short period of time. Hey presto! The viewer can watch the video, but anybody trying to intercept between the browser and the video server, can’t (because they don’t have the access token).

Who Needs AES?

If you need to protect your valuable video content from being viewed – or stolen – by unauthorized people, AES is for you. For example, if you have private internal content or if you sell video courses online it is essential that your videos remain exclusive.  Videos should remain for subscribers or your internal team only.

AES works in combination with password protection and signed keys to keep your videos as secure as possible. It’s a great addition to the rest of vzaar’s video security features.

It’s time to protect your assets! Download your Ultimate Guide To Secure Video and get started today!

By now you’re probably aware of the growing scandal involving YouTube placing brands advertisements next to extremist content on the platform.

In a nutshell: many brands are finding that their ads have been run alongside videos which are not “brand safe”. And that’s putting it mildly. Many of these offensive videos promote hate speech and terror.

Brands are pulling out of YouTube in droves. Among the growing list are Macdonalds, Marks and Spencer, Lloyds Banking Group, O2, L’Oréal, Channel 4, Havas, Royal Mail, TfL, ITV, RBS, Tesco, Volkswagen, Renault, Audi, Honda, Toyota, Sainsbury and Argos (Financial Times).

In fact, Nomura Instinet estimates YouTube are set for a loss of $750 million in revenue this year

To combat this, YouTube have decided to stop running ads on channels with less than 10,000 views (Tech Crunch). If you’re a smaller, niche publisher posting perfectly acceptable video content this will be devastating to your income. The good news is that vzaar recently partnered with AOL advertising allowing you to use AOL as your ad network (no matter what your size!).

But it’s not just advertisers who should be concerned, the growth of this type of content on YouTube should be a worry for all businesses who choose to upload their valuable videos to the platform. Regardless of if you want to use YouTube to generate advertising revenue, or are simply using it to serve videos to your audience.

The Brand Danger of YouTube

The latest scandal just serves to illustrate a huge problem that we have long since pointed out – if you upload your content to YouTube you lose control over it. In fact, back in 2013 (a full 4 years before this uproar) we wrote:

“One of the problems when you embed video on site and choose to use the YouTube player is that it is instantly recognizable as YouTube – do you really want your brand to become aligned with cute cat videos and epic fail compilations?

In actual fact, cat videos and epic fails were just the tip of the iceberg. Fast forward 4 years and the videos on YouTube have taken a much more sinister turn. The question now is much, MUCH more serious:

Do you really want your brand to become aligned with extremist content?

Because if you put it on YouTube, it is.

When you post your videos to YouTube is becomes a part of YouTube. Your videos drive traffic to YouTube (not you) and you have no control whatsoever over the other types of content on YouTube.

An Alternative To YouTube For Businesses

Well, instead of letting your videos become a part of brand YouTube, you need a video platform that sits within your brand.

Upload to a professional video platform and you’ll be able to brand the player so it’s most definitely NOT YouTube. You can even add your own CNAMEs to the embed codes so there’s absolutely no trace of the third party platform.

It’s time to let YOUR brand do the talking.

Take total control of your video content. Get started today with your free trial.

Want to monetize your videos with advertising, but just don’t know how to get started?

I’m pleased to annouce that vzaar Monetize is here! We’ve partnered with AOL to give you a get-started-in-seconds approach to video advertising. And the best part? Our video experts will set it all up for you.

Check out the video to:

  • Learn how to monetize your videos
  • Turbo charge your video ROI
  • Check out a live demo of the platform

Unlock video advertising revenue for your business. Find out how to get started here.

ROI Calculator from video advertising how to set cpm

When you add video advertising to your videos you are selling advertising space to a brand. Your CPM reflects how much that video space is worth. Choose an ad network which will let you set a minimum CPM, that way you’ll have much more control over how much revenue you earn.

What is CPM?

CPM stands for Cost per Thousand Impressions. It is the amount of revenue you will earn for every thousand views of the video advert. The higher the views, the higher the revenue.

Most video advertising platforms will allow you to set a target CPM for your video inventory, i.e. how much you want to charge brands to advertise on your videos.

How do you determine your minimum CPM?

It all boils down to how much return you want to get from your video investment. How much did your video cost to produce? You need to be earning at least this much before you’ll generate a return.

Let’s say your video cost $100 to make. You’re running a 2-month campaign and you’re expecting 10 thousand video views each month, for a total of 20 thousand views across the campaign.

Simply divide your number of views by a thousand (so in this case 20) and then divide the amount of revenue you wish to generate by that number. In this example, 100 divided by 20 gives you a CPM of $5. For every thousand views, you earn $5. After 20 thousand you’ve got your money back.

[Amount of revenue you want to generate]
______________________________________

[No. of views/1000]

Of course in the real world, things are slightly more complex. Bear in mind that even though you may set your CPM as $5 (or however much you choose), this does not guarantee you’ll earn $5 for every thousand views. It comes down to an auction.

Brands will bid a certain amount to advertise on your videos and the brand with the highest bid wins. The amount they actually pay is determined by the amount the brand who came in second would have paid. For example, Brand A bids $2 and Brand B bids $4. Brand B wins and pays $2.01.

To generate more revenue from your ads you may be tempted to just increase your minimum CPM. But, make sure the CPM you set is realistic and there are brands willing to pay that much for your video inventory. It’s all about establishing a balance between how much revenue you want to generate vs. how much brands are willing to pay for your video real estate.

In the example above, for instance, you may wonder why you shouldn’t set your CPM threshold to more like $10 to earn even more money. But, by blocking any brands who are bidding less than this $10 mark you’ll likely miss out on a lot of potential buyers. Keep a watchful eye on your fill rates. If fill rates drop as you increase your CPM you may wish to drop it back down again. Consider, instead, ways to increase your video views. That way you can keep CPMs at a competitive level, while still generating a fantastic return. We can work with you to help with this.

Maximize fill rates & drive higher CPMs

vzaar has partnered with AOL to bring publishers a fantastically easy way to unlock video advertising revenue. AOL’s unique One Video Demand Side Platform means that we have unique demand that our publishers can benefit from.

Publishers plug their inventory into AOL’s open exchange which is great for fill and volume but also set up Private Marketplaces, which drive higher CPMs. For more information book a call with one of our video experts today!

How To Choose A Stellar Ad Network

Did you know… video advertising makes up 35% of total online ad spend (Break Media).

It’s time to get a sliver of that ad spend for yourself. If you’re a digital publisher, adding advertising to your video content will open up a whole new revenue stream for you. But before you start to make money from video advertising you need to find an ad network to work with. Read more