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Video Industry

Education Marketing Agency

Video Strategy

Educational Videos for Clients


EBC Education

How EBC Education manages educational video strategies for major corporate brands all over the world

EBC Education is an award winning ethical education marketing agency which works with major corporate brands, public sector organizations, charities and schools all over the world. Its aim? To raise awareness of its clients' products and services by engaging and educating young people in school and further education.

EBC Education embeds videos on clients' websites as part of their online lesson plans or promotional materials. Digital Manager Lisa McLachlan explains, "Embedded videos form an important part of our multimedia offerings for schools and colleges because of their ability to engage the students."

When it came to choosing the right video hosting platform, the team quickly realized they needed a professional solution, "Free service providers such as YouTube and Vimeo are fine for social media but for a professional application we needed to find a proper hosting company that ticked all the boxes and was good value," McLachlan explains.

Free service providers such as YouTube and Vimeo are fine for social media but for a professional application we needed to find a proper hosting company that ticked all the boxes and was good value

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Michael Haagen Jensen eSoft

Reliability

"Fast streaming and playback with little buffering was an absolute must. vzaar has provided us with the reliable streaming that our clients demand," says McLachlan.

Easy Management

"The dashboard is very clear and easy to work with. We really like the replace feature. To be able to replace videos with newer or re-edited versions rather than having to change the embed codes within the websites has been especially useful."

She continues, "Managing our clients' strategies has been simple. For example, we are able to show clients rough edits for comment rather than having to FTP them over or have to compress and load into a Flash Player than then doesn't work with the clients' iDevices."

Mobile Delivery

"The great thing about vzaar is that it is compatible across all mobile devices, which is essential for schools."

Competitive Pricing

"The fact that vzaar provides us with all the functionality we need at a fixed monthly cost is great. We chose vzaar as it is the most competitive service compared to other providers," McLachlan concludes.