Education Marketing Agency
Educational Videos for Clients
EBC Education is an award winning ethical education marketing agency which works with major corporate brands, public sector organizations, charities and schools all over the world. Its aim? To raise awareness of its clients' products and services by engaging and educating young people in school and further education.
EBC Education embeds videos on clients' websites as part of their online lesson plans or promotional materials. Digital Manager Lisa McLachlan explains, "Embedded videos form an important part of our multimedia offerings for schools and colleges because of their ability to engage the students."
When it came to choosing the right video hosting platform, the team quickly realized they needed a professional solution, "Free service providers such as YouTube and Vimeo are fine for social media but for a professional application we needed to find a proper hosting company that ticked all the boxes and was good value," McLachlan explains.
Free service providers such as YouTube and Vimeo are fine for social media but for a professional application we needed to find a proper hosting company that ticked all the boxes and was good valueMichael Haagen Jensen eSoft
"Fast streaming and playback with little buffering was an absolute must. vzaar has provided us with the reliable streaming that our clients demand," says McLachlan.
"The dashboard is very clear and easy to work with. We really like the replace feature. To be able to replace videos with newer or re-edited versions rather than having to change the embed codes within the websites has been especially useful."
She continues, "Managing our clients' strategies has been simple. For example, we are able to show clients rough edits for comment rather than having to FTP them over or have to compress and load into a Flash Player than then doesn't work with the clients' iDevices."
"The great thing about vzaar is that it is compatible across all mobile devices, which is essential for schools."
"The fact that vzaar provides us with all the functionality we need at a fixed monthly cost is great. We chose vzaar as it is the most competitive service compared to other providers," McLachlan concludes.