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Video Industry

Agency

Video Strategy

Lead Generation


Mysoft

How Mysoft use video to differentiate, delight and drum up new business leads

Mysoft are a top UK Business Partner for Sage X3. Sage X3 is a business management solution that manages all business data and processes, right the way through the supply chain from inventory and manufacturing to customer service. By storing all data in one solution and streamlining business processes, Sage X3 enables your business to run at its most efficient. Marketing Assistant Elizabeth Annett explains, "Mysoft implement, support and develop Sage X3, with many of our team having worked with the product for over 10 years. We also develop our own in house components to extend the solution's core functionality. The company is performing very well, coming top of the Sage X3 Business Partner league for the last quarter."

The team at Mysoft use video as a lead generation tool. According to Elizabeth, "We saw a gap in the market for some short 'how to' videos on Sage X3. We wanted to use these to build our contact base and capture potential lead's email addresses. By providing a series of free demo videos, we capture the email addresses of potential prospects whilst they are researching Sage X3. This has worked really well for us and we have seen a considerable increase in our mailing list since we began using vzaar's Mail Catcher to do this."

We chose vzaar as it seamlessly links our videos to our MailChimp account. As soon as someone enters their email address when watching the videos it goes automatically to our mailing list. It's so convenient!

Elizabeth annett
Elizabeth Annett Mysoft

"We have boosted our email database and been able to use the videos as a differentiator from our competition. This was our first step into video and we've found it to be really useful, not just for attracting new leads but also for new customers to be ale to show their employees a quick look at the software before it is implemented. An audience we hadn't initially thought about, but one that has really engaged with our videos!"

Mail Catcher

She continues, "We chose vzaar as it seamlessly links our videos to our MailChimp account. As soon as someone enters their email address when watching the videos it goes automatically to our mailing list. It's so convenient and means we can follow up with them promptly to nurture that relationship."

Branded Video

"Being able to brand our videos was also very important to us in order to maintain our professional image. We also like the ability to add social share links to the video and a link out contact page onto the video itself. Overall, using vzaar has enabled us to run a fully integrated video marketing campaign."

Easy Video Management

"vzaar was really easy to use and simple to set up. The user interface was very intuitive and the support team are really friendly and helpful, providing tips and advice very quickly!"