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Video Industry

Digital Marketing Agency

Video Strategy

Managing Client Videos

Vital video features


Parallax

How Parallax built an innovative CMS for client videos with the vzaar API

Parallax is an innovative digital marketing agency boasting a range of big name clients from British Airways to the Kuwaiti Royal Family. The team has a real dedication to creating and delivering high quality content for their clients – and video has a huge role to play in this.

Dario Grandich, Parallax Director, explains, "As a digital agency we have built a lot of different websites and applications, so we've seen first hand how important video is to promote our clients and engage their customers."

Once the team at Parallax recognized the potential of online video, they set to work developing a CMS to make integrating video as simple as possible for their clients.

The result was Expose, a unique platform which allows Parallax clients to add video to their site in just a few clicks. Grandich explains, "The user simply clicks 'add video' in the interface. This adds a video placeholder to the page. They then click on the placeholder and select the video file. The file uploads to vzaar and, after it's finished encoding, it will play on the page."

In order to create Expose the team at Parallax needed a reliable video hosting solution which would integrate easily and give their clients first class performance.

The reliable performance vzaar has given us allows us to offer video to our clients as a real value added service. We've got about 50 websites with the video upload feature and we are adding more all the time.

Dario grandich
Dario Grandich Director, Parallax

Integrating with the vzaar API

vzaar's robust API is central to the video functionality and smooth performance of the Expose platform.

According to Grandich, "The API has all the features we need. It allows our clients to simply upload HD videos, replace them with newer versions where necessary, and delete the ones that aren't needed anymore."

He continues, "The reliable performance vzaar has given us allows us to offer video to our clients as a real value added service. We've got about 50 websites with the video upload feature and we are adding more all the time."

HTML5 PLayer

"vzaar was one of the more forward thinking video hosting solutions we found. For example, it was one of the first to use HTML5 as a fallback and that was super important to us. It's essential that our clients' websites work on all devices."

Ease of Use

"The whole team has found vzaar easy to use. We didn't have any problems during the integration process. For non-developers the interface is simple, and for developers the documentation provided is really good. Working with third parties can often be painful but it's all been plain sailing with vzaar," says Grandich.