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Video Industry

Sports Marketing

Video Strategy

Sports Videos, Training Videos


Red Onion Creative

How Red Onion Creative Use Video To Market Sports Teams and Enhance Player Development

Red Onion Creative is the digital division of the AdCell Group. The company specializes in the delivery of digital video for a wide range of sports clubs.

The team at Red Onion use vzaar to host the videos captured by their Red Vision sports model. The tool records local sporting contests and then shares the footage via online video portals, enabling coaches, players and supporters to relive all the on-field action.

According to Marketing & Business Development Manager Andrew McLeish the tool provides multiple benefits, "Firstly, as a coaching tool, Red Vision brings elite level analysis to local teams. It enhances their player development and makes for better competition between all the participating teams. The leagues also derive enormous marketing benefit and, of course, the players love to watch their own heroics!"

We chose vzaar based on their product but we have been even more impressed with their level of service and willingness to listen to our ideas and help make them reality

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Andrew McLeish Marketing & Business Development Manager, Red Onion Creative

Personal Support

"We chose vzaar based on their product but we have been even more impressed with their level of service and willingness to listen to our ideas and help make them reality.

"vzaar has helped our business develop a new product and supported us in evolving and responding to market needs over the years," McLeish reports.

YouTube Syndication

"We’ve also found the YouTube syndication feature to be very useful. We can push content to YouTube without needing to re-upload it. When you have as many videos as we do it’s really important to save as much time managing the load as possible."

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Reliable Streaming

He continues, "We really appreciate the easy playback we get with vzaar. We need to make sure that all stakeholders within the competition can have access to their vision in-line with the hectic schedules of week-to-week competition so smooth streaming is a must."

Ease of Use

"It was essential that we choose a video hosting platform with easy to follow functionality. Our market is only just being introduced to online video so we wanted to make the adaptation phase as quick and simple as possible. vzaar’s platform is perfect for our needs in this area," McLeish concludes.