Just bats logo color

Video Industry

eCommerce

Video Strategy

Promotional Videos, Product Videos, How-To Guides


Just Bats

How JustBats.com use a range of promotional videos to engage users and improve customer experience.

JustBats.com started in 2001 at a small brick and mortar sporting goods store based out of Kansas City, Missouri. Since then, it has grown into one of the largest online retailers of baseball and softball bats in the USA.

Dedicated to providing customers with a World Class experience, JustBats.com use a range of different types of video from promotional and product videos to how-to-guides which allow them to deliver unparalleled customer service, improve lead generation and support ongoing technical innovation goals.

YouTube worked as a content delivery network for a while, but we have outgrown it. Now that we have better control over content, customers get to experience all that content in the best possible way. It has helped us from an SEO standpoint as well as having more detailed information available at our fingertips

Just bats
Mike Kearns Director of eCommerce, JustBats.com

Control

One of JustBats.com's key requirements when it came to choosing an online video hosting service was the need to have control over video content. vzaar's white label embed code feature was the perfect match, allowing the team to set up their own video domain.

Mobile

"The vzaar video player works with many environments, especially the growing mobile space." Says Mike Kearns (Director of eCommerce, JustBats.com). "Most mobile sites do not display mobile video, and when they do, it's a YouTube link and opens in the YouTube app. That leads to a poor customer experience since some phones do not handle the back button well. With vzaar, we now have embedded videos which play in-line on our mobile product pages. That subtle user-experience improvement is a competitive advantage."

Design

JustBats.com has also benefitted from vzaar's API with its incredibly easy to use design. "The admin interface is unlike any I've ever seen. It's a comprehensive list with lots of detail around every field. Changing a value is now straightforward and easy to follow due to this design" Kearns explains.

Customer Service

JustBats.com have also been impressed with vzaar's customer service and support team, which Kearns is quick to praise, "customer service is responsive and has been very good about answering our questions" he reports.

Analytics

The vzaar video player fires lots of analytical events for Google Analytics which has allowed the team at JustBats.com to make more informed, data-driven decisions about video watching behaviors. According to Kearns, "our video team loves the detailed reporting and data provided which allows them to make better decisions and draw clearer conclusions on the performance of our videos. The abundance of data allows us to validate our overall video message as well as make better and more efficient production decisions."

Thanks to vzaar's range of security, management and analytical features JustBats.com have been able to implement a highly effective video strategy. Created for savvy businesses who recognise the value of online video, vzaar 's intuitive interface is easy to use and incredibly powerful.

"YouTube worked as a content delivery network for a while, but we have outgrown it" Kearns concludes, "now that we have better control over content, customers get to experience all that content in the best possible way. It has helped us from an SEO standpoint as well as having more detailed information available at our fingertips."